Leverage transactional SMS messaging to keep customers updated about their order status powered by real-time AfterShip tracking data.


  1. Auto-track all your shipments in one place and get the latest delivery updates across 800+ courier services like UPS, USPS, FedEx, DHL, and more.
  2. Build customer-first connections with personalized messaging that inspire action to drive 10X more revenue.
  3. Easily create and manage SMS marketing campaigns based on the shipping events and status of orders AfterShip sends to Attentive.
  4. Build automated SMS delivery update flows with the 4 key AfterShip trigger filters - Info received, in transit, out for delivery, and delivered.
  5. Notify customers of the whereabouts of their orders with SMS messages based on AfterShip tracking data sent via webhooks.

How it works?

  1. Log in to you AfterShip account.
  2. Go to the AfterShip Settings to generate an API key for the new integration and save it somewhere.
  3. Navigate to the Organization Settings from the top-right corner of AfterShip admin and copy the Tracking Page URL from under the Custom domain tab.
  4. Contact Attentive’s White Glove team ([email protected]) with the API key and tracking page URL. They will give you a unique URL to set up the webhook.
  5. Go to the AfterShip Notifications tab > Add webhook URL provided by Attentive > Copy the webhook secret.
  6. Navigate to Attentive’s integration setup page and select AfterShip > Add the required details > Click Set up integration

Note: To avoid duplicate SMS notifications while using Attentive, please disable the AfterShip SMS notifications.


Attentive is an all-in-one text message marketing solution for growing eCommerce brands. It empowers online retailers to send highly personalized and relevant text messages at every stage of the buyer’s journey. Attentive’s powerful integration with AfterShip will allow merchants to track their shipments across 800+ couriers like UPS, USPS, FedEx, DHL, TNT, and China Post, trace their movement towards the customers, and automate the delivery progress communication after customers opt-in to receive delivery notifications from the order tracking page.

For the 4 key delivery statuses, AfterShip transports the tracking events to Attentive via webhooks to trigger automated SMS messages to keep customers in the loop of their order status. A phone number must be present in AfterShip to match in Attentive platforms to send SMS messages. Further, enhancing engagement, the two-way transactional messages give customers the freedom to respond to the delivery notifications fostering better post-purchase conversions.

Boost customer retention with a branded tracking experience.