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What date is BFCM 2023?
In 2023, Black Friday falls on November 24th, while Cyber Monday takes place on November 27th.
What is the BFCM season?
BFCM stands for Black Friday and Cyber Monday. It is an excellent opportunity for everyone to save a significant amount of money. From the perspective of sellers, this event offers a wonderful opportunity to attract new customers, boost sales, and increase revenue.
What are the trends for BFCM 2023?
During economic recessions, consumer spending becomes cautious. Brands face increased costs due to order inquiries, returns management, inventory handling, and logistics. Apple's cookie policies impact Return on Ad Spend (ROAS) and raise Customer Acquisition Cost (CAC). Meanwhile, AI and automation are transforming the eCommerce industry, enabling tasks such as ad copy creation, customer service streamlining, and order fulfillment optimization.