AfterShip

The eCommerce industry is evolving rapidly, and online retailers don’t want to be left behind when it comes to using the power of Artificial Intelligence (AI) to empower their sales and conversions. AI-driven product recommendations are reshaping the way consumers shop. Having said that, AfterShip adds AI-driven product recommendations functionalities into notifications emails and branded tracking pages to help merchants boost their gross merchandise value (GMV). Why use AI-powered product re

With customer expectations rising at a brisk pace in the eCommerce space, many customers prefer getting an accurate estimated delivery date (EDD) from the online stores. In short, EDD is essential information that can make a significant difference to the customer experience. Why is an estimated delivery date valuable to eCommerce businesses? Shoppers are eager to have an estimate of the delivery date once they place an order. And most importantly, EDD reduces WISMO (Where is my order) requests

Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone—many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often follows is a feeling of uncertainty and regret, otherwise known as post purchase dissonance. Post purchase dissonance can happen with anything, from a basic t-shirt to a designer necklace, and it’

The banning of third-party cookies [https://blog.hubspot.com/marketing/third-party-cookie-phase-out] has ignited a heated debate about the future of online advertising. Experts are predicting that the post-purchase marketing landscape will look very different as a result, with brands having to rely more on first-party data to target consumers. But, there's one thing we know for sure: brands and marketers will have to be innovative to maintain customer loyalty in a cookie-free world. In this ar

Online shopping has come a long way in recent years. And it’s only going to continue to grow in the years to come. To learn more about it, AfterShip conducted a study of the state of online shopping in late 2021. Some details about the shoppers we spoke to * ~500 people around the globe * Between 18-75 years old * 51 countries represented What you need to know Following the COVID-19 pandemic, eCommerce and the online buying experience have evolved dramatically. Consumer patterns, require

You've been working hard to make your eCommerce business a success. It takes a lot of time, energy, and dedication to get things off the ground, and you're finally starting to see some traction. But as your business grows, it's important to keep an eye on the wider impact of your success. Today, we’re talking sustainability. Having a small environmental footprint is important, not only for the world itself but for your bottom line, as customers continue to demand more green initiatives in ret

How important has sustainability become for businesses? In the past decade, sustainability has gone from being a “nice to have” to a “must-have” for many organizations. More and more businesses are incorporating sustainable practices into their operations as they recognize the importance of environmental stewardship. The U.S. Securities and Exchange Commission (SEC) approved a landmark proposal to require all publicly traded companies to disclose their greenhouse gas emissions [https://www.w

In your mind, where does the customer journey end? A lot of thought and effort goes into acquiring customers, but what online retailers often forget is that the post-purchase phase is also a critical time for customer retention and growth. In fact, it's often said that the true measure of a company's success is not how many new customers it acquires, but how well it retains and grows its existing customer base. In this article, we'll explore the ins and outs of post-purchase behavior and equip

Looking for an alternative to Narvar, but not sure where to start? You're not alone. Finding the right shipment tracking software can be an overwhelming stage in your eCommerce journey— you've already put in the hard work to bring your products to life and market them to your target audience. The last thing you want is for customers to be unhappy with their purchase experience because of inadequate order tracking. Although Narvar is popular, it isn't the only player in this space. Understandin