Have you ever bought something online and then questioned yourself as to whether
you’ve made the right purchase?
You’re not alone—many people buy products that initially attract their
attention, but as time passes and they discover more choices, doubts can start
creeping into their minds.
What often follows is a feeling of uncertainty and regret, otherwise known as
post purchase dissonance.
Post purchase dissonance can happen with anything, from a basic t-shirt to a
designer necklace, and it’