The customer experience (CX) is the summation of a buyer's every touchpoint and
engagement with your brand. Each impression, no matter how fleeting or
significant, adds to the experience. And it's up to brands to create an
experience that is not only frictionless, but so positive that customers can't
wait to tell their friends and family about it.
Plus, Zendesk's 2021 Customer Experience Trends Report
[https://www.zendesk.com/customer-experience-trends/] found that three-quarters
of customers a
