Why Playing Offense Is the Heart of Exceptional Customer Success

This article is part of the AfterShip Author Series, featuring guest contributions from subject-matter experts at AfterShip, who share their insights, expertise, and experiences in the realm of eCommerce, running a business, and life at AfterShip. Learn more about Arinze Okonkwo.  We've all heard the saying, "the customer is king." But what does that really mean when it comes to ensuring their success? Is it about keeping them happy, or is there something deeper at play? Let's explore the esse