The eCommerce industry has seen a massive growth in the past few years with U.S. as one of the key players in this industry. In light of the competition, it is important to be in the know in order to stay on top of the game. Thanks to the flexibility of an eCommerce and the many tools now offered over the likes of Shopify and Woocommerce, competition is quickly ramping up. Consumers are now open to more options and opportunities than ever before. So what does this mean for your business strate

This article is an extension from a previous article on the use of discounts to maximize profits. In it, we examine the advantages and concerns of discounting and address the areas to look out for when considering to do so. It’s a light read, and I highly recommend that you take a look at part one before continuing on as it will give you a better overview and mindset as we begin to examine the different strategies: [Pros & Cons of Discounts: Is Discounting Right for Your Business?]( https://bl

Christmas is a great time to engage with clients. But this is also when competition for attention is the fiercest. To help you get into the best form this Christmas we revisited 6 brands that nailed it in past holiday seasons. As a company, you want to maximize awareness for your brand. Keeping your brand relevant and at the tips of everyone's tongue. When done right, social media can help build traction and drive up your sales. Ted Baker - #TedsElfie People are naturally inquisitive. Integra

It’s Black Friday! And with Cyber Monday just around the corner, we know a lot of you may be on the fence about whether or not to jump on the bandwagon of discounting. Did you know that compared to non-holiday months, November and December earn 30% more eCommerce revenue? But there are pitfalls. I’m sure you’ve seen businesses that are constantly on a discount. After some time, the bright letters “SALE” and “50% Off” start to lose its effect. Of course you wouldn’t want to cheapen your brand b