Beatrix Lee

A sparkly eyed writer, fascinated by what the world has to offer and inspired to connect with others in their life journey. Marketing Communications Copywriter - AfterShip

Hong Kong
7 posts
Product Updates

Update on Cloudflare Incident in Feb 2017 - no impact on AfterShip :)

A recent incident with the Cloudflare bug got many big internet contenders riling. Fortunately AfterShip’s users were not affected by this incident. In recent years, the general public has slowly shifted their perception to almost taking internet privacy and security for granted. Whereas when the idea of internet first came about at the turn of the new century, people were more weary. Thanks to the advance in technology and general shift in mindset, we are able to roam around more freely witho

Product Updates

Encapsulating AfterShip in a 5 Minute Article: 2016 Edition

Martin Luther King Jr. made history with his “I have a dream” speech. John Lennon captured the hearts of many with his song ‘Imagine’. What does the two have in common? A vision that reached for something greater. AfterShip was born from a similar notion. Aiming to promote entrepreneurship culture, our goal is to help others achieve their dream in making their own business. Using technology, we set out to make shipment tracking easier for online sellers and buyers, cutting out the unnecessa

eCommerce Tips

5 eCommerce Trends - What Consumers Look For In 2017

The eCommerce industry has seen a massive growth in the past few years with U.S. as one of the key players in this industry. In light of the competition, it is important to be in the know in order to stay on top of the game. Thanks to the flexibility of an eCommerce and the many tools now offered over the likes of Shopify and Woocommerce, competition is quickly ramping up. Consumers are now open to more options and opportunities than ever before. So what does this mean for your business strate

Product Updates

AfterShip's All New Facebook Bot ! 🤖

It’s the Christmas season and we have a holiday surprise for you! If you messaged us over Facebook messenger in the past two days then you may already be aware of this exciting new addition to our list of services. As part of the ongoing challenge and our mission to make shipment tracking easy for online sellers and buyers, in early December we asked ourselves, “What can we do to help users connect the dots and make shipment tracking more accessible to all?”. We noticed that rather than using

eCommerce Tips

Discount Tactics That Help Maximise eCommerce Profits

This article is an extension from a previous article on the use of discounts to maximize profits. In it, we examine the advantages and concerns of discounting and address the areas to look out for when considering to do so. It’s a light read, and I highly recommend that you take a look at part one before continuing on as it will give you a better overview and mindset as we begin to examine the different strategies: [Pros & Cons of Discounts: Is Discounting Right for Your Business?]( https://bl

eCommerce Tips

6 Retail Brands That Nail Social Media Marketing Ideas for Christmas Holidays

Christmas is a great time to engage with clients. But this is also when competition for attention is the fiercest. To help you get into the best form this Christmas we revisited 6 brands that nailed it in past holiday seasons. As a company, you want to maximize awareness for your brand. Keeping your brand relevant and at the tips of everyone's tongue. When done right, social media can help build traction and drive up your sales. Ted Baker - #TedsElfie People are naturally inquisitive. Integra

eCommerce Tips

Pros & Cons of Discounts: Is Discounting Right for Your Online Stores?

It’s Black Friday! And with Cyber Monday just around the corner, we know a lot of you may be on the fence about whether or not to jump on the bandwagon of discounting. Did you know that compared to non-holiday months, November and December earn 30% more eCommerce revenue? But there are pitfalls. I’m sure you’ve seen businesses that are constantly on a discount. After some time, the bright letters “SALE” and “50% Off” start to lose its effect. Of course you wouldn’t want to cheapen your brand b