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Beatrix Lee

Beatrix Lee

A sparkly eyed writer, fascinated by what the world has to offer and inspired to connect with others in their life journey. Marketing Communications Copywriter - AfterShip

Hong Kong
1 post
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Pros & Cons of Discounts: Is Discounting Right for Your Online Stores?
eCommerce Tips

Pros & Cons of Discounts: Is Discounting Right for Your Online Stores?

It’s Black Friday! And with Cyber Monday just around the corner, we know a lot of you may be on the fence about whether or not to jump on the bandwagon of discounting. Did you know that compared to non-holiday months, November and December earn 30% more eCommerce revenue? But there are pitfalls. I’m sure you’ve seen businesses that are constantly on a discount. After some time, the bright letters “SALE” and “50% Off” start to lose its effect. Of course you wouldn’t want to cheapen your brand b

  • Beatrix Lee
    Beatrix Lee
Beatrix Lee25 Nov 2016 • 4 min read
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