We've talked about the quick hacks you can implement to make your eCommerce more
trustworthy. You know you can't rely only on these, although they do help. You
want to make a difference in the long run and build this special relationship
with your customers.
Trust in yourself, in your story, don't be shy. No matter which product line
your are selling, your story is unique. Be bold. As David Ogilvy, famous
advertiser, put it:
> Don't bunt, aim out of the ballpark. Aim for the company of immorta