Philip Manzano

Philip Manzano

8 posts
TikTok Shop

#TikTokMadeMeBuyIt: How to Reap the Benefits of Social Commerce

Social commerce is starting to rewrite the rules of traditional eCommerce. Those who embrace this change are not just surviving. They're thriving, harnessing the power of virality to propel their brands to new heights. Social commerce is not merely a trend—it's an evolution. By 2027, it's predicted that social commerce sales will reach a staggering $605 billion globally. Yes, you read that right. $605 billion. That's a market opportunity no brand can afford to ignore. There’s one platform, in

AfterShip

Leveraging AI for Revenue Growth in eCommerce

Growing revenue is the name of the game in eCommerce, especially during peak holiday shopping seasons. But merchants today are also facing new challenges that hold back revenue growth, like a cooling economy, higher costs of customer acquisition, thinner margins, and the potential loss of revenue due to returns. To overcome these challenges and drive revenue growth during the holiday shopping season, merchants are turning to personalization tools powered by machine learning and artificial intel

AfterShip

Revolutionizing eCommerce: How Post-Purchase Automation Reduces Operational Costs for Merchants

As a savvy merchant, you understand that every dollar counts, especially during the pivotal holiday season. It's in this bustling period when deeper discounts mean thinner margins, that automation shines. Post-purchase automation is not just another buzzword. It's pivotal technology that, properly deployed, significantly reduces operational costs for eCommerce brands by optimizing efficiency.  Instead of spending countless hours managing customer queries, setting up notifications, processing r

Returns

How to Counter Black Friday and Cyber Monday Bracketing

Imagine that you are shopping online for a new trench coat. The website you decide to buy your new furry companion from is new, and you are not entirely sure what size you want. You are pretty sure of the color, but you’re mulling over another shade that caught your attention. You buy four new trench coats in two sizes and two colors to return at least two of them. Pretty awesome for you, but the retailer—not so much. In reality, many customers shop online this way. And while it seems an ideal

AfterShip

ParcelLab vs. AfterShip: Which Shipment Tracking Solution is Right for You?

Unsure which shipment tracking platform to choose for your business? AfterShip and parcelLab are both great platforms, but they have different features that might make one better for your needs than the other. Here’s a breakdown of the pros and cons of each platform so you can make an informed decision. No matter which platform you choose, shipment tracking is a crucial part of any business. With either AfterShip or parcelLab, you’ll be able to keep track of your packages every step of the way

AfterShip

Easyship vs. AfterShip: What is the Right Shipping Solution for Your Business?

Is your business using the right shipping solution to get your products into your customers' hands? AfterShip and Easyship are both great shipping solutions, but they have different features that might make one better for you than the other. In this article, we will compare the two platforms so you can decide which is the best fit for your needs. No matter which platform you choose, shipment tracking will help keep your business running smoothly. You can easily stay on top of your shipments an

Returns

Narvar vs AfterShip Returns: Which is the Right Returns Management Solution for Your Business?

eCommerce businesses have to deal with returns regularly. When customers are not happy with their purchase, they often want to return the item and get their money back. This can be a hassle for your business. You have to package the product, print out a shipping label, and then go to the post office. But what if there was a returns management platform that could make the entire process easier for you? Narvar and AfterShip Returns are great examples of those platforms. They are all-in-one solut

AfterShip

EasyPost vs. AfterShip: Which Shipping Solution is Right for You?

Are you looking for a better way to track your shipments? AfterShip and EasyPost are both great shipment tracking platforms, but they have different features that might make one better for you than the other. Here’s a breakdown of the pros and cons of each platform so you can decide which is best for your needs. No more waiting around for package updates! With either of these platforms, you can get real-time updates on where your package is and when it will be delivered. So you can finally rel