Many in e-commerce see shipping and handling logistics as an inconvenience. SaaS
companies and online education only has to interact with their customers online;
they never have to make physical contact.
However, in e-commerce you are likely selling a product. This adds another layer
to your operations; you have to take care of shipping your product and making
sure it gets to your customer in good condition.
This is an opportunity, not an inconvenience.
Your brand’s relationship with your c
