How Many Times Do People Track a Package?

Updated: July 01, 2026

1 mins read

An important question that comes in my mind when I ask myself how important it is for an online store to allow customers to track their orders within the website. How frequent do people track a shipment? UPS suggests 2/0.42 times per shipment based on their 2012 fact sheet.

  • Daily delivery volume =16.3 million packages &  documents
  • Online tracking Average = 39.5 million daily tracking requests

Let's do some simple Maths. Assume your online store:

  • Monthly sales =  **5,000 orders / shipments  **from 5,000 customers
  • Monthly Tracking volume = **12,100 times (2.42 per order)

If your store provides an easy way for customer to track a shipment within your website, you can turn tracking shipment into an opportunity to make customers return for cross-selling. i.e. 12,1000 extra visits per month.

AfterShip API helps online store to show delivery status within store, customers do not even need to input a tracking number! Alternatively, we also launched a FREE tracking widget for online shop with basic technical support.

Demo store - Go to "Order History" after login**

For any questions, please contact me at [email protected]

Get the week's best eCommerce content

By submitting this form, you agree to AfterShip’s privacy policy.

blog card main image

Reduce WISMO tickets by 65% with real-time tracking

Discover more of what matters to you

Recommended from AfterShip



Get the week's best eCommerce content

Tips, tricks, and eCommerce inspiration from the industry’s top experts.

By submitting this form, you agree to AfterShip’s privacy policy.