More people are shopping during the BFCM weekend than ever. Last year, as a matter of fact, 196 million of us turned out!
But despite all this excitement (and profit), retailers know BFCM comes with challenges.
One of the biggest ones for many merchants is that more sales mean more returns. Typical reasons for returning (like incorrect sizing) don’t disappear. But BFCM also presents unique circumstances that lead to increased returns, like shipping delays, gift returns, products getting damag