eCommerce AI 101: How Artificial Intelligence is Reshaping Online Retail

Picture strolling through a bespoke shopping haven—every boutique anticipates your desires, knows your preferences, and curates offerings just for you. This retail utopia is rapidly becoming a reality thanks to artificial intelligence (AI)-powered eCommerce technologies.  AI is reshaping online retail. As consumers demand more personalized experiences, AI helps merchants tailor each interaction to individual preferences. It also transforms operations, helping merchants automate tasks, scale fas

How AI Personalization is Reshaping eCommerce in 2024

Your customers have a whole different understanding of “personalization” than you do. Sure, the principle makes sense to them — who doesn’t love the idea of getting tailored service that matches their needs and shopping habits? Who doesn’t want merchants to treat them like humans and not numbers? But the forms of personalization they actually see from modern marketing almost never live up to these lofty goals. Instead of taking a customer-centric approach to personalization, most brands fall i

3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not)

Let’s jump into our time machine. Set the dial in the Delorean to October 2014 — ten years ago, at the time of publication. Gartner has just published ‘Top 10 Strategic Predictions for 2015 and Beyond,’ prepared by nearly two dozen analysts who are attempting to lay out a roadmap for digital business in the coming decade.  Here’s a sample of the predictions most relevant to eCommerce marketing: * By 2016, $2.5 billion in online shopping will be performed exclusively by mobile digital assista

5 Ways Generative AI in eCommerce is Changing the Game

Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative AI enhances and revolutionizes how businesses engage with customers and streamline their processes. So, what is generative AI today? It’s advanced machine

Is AI Shopping the Future of eCommerce?

Learn how merchants can harness the power of this rapidly evolving technology to transform their businesses.

From Chaos to Clarity: Unified Commerce's Path to BFCM Operational Excellence

The Operational Dilemma of BFCM During the hustle and bustle of Black Friday and Cyber Monday (BFCM), businesses face significant challenges. The costs of customer acquisition (CAC) lead to low return on ad spend (ROAS), and increased order volumes drive up operational expenses. These hurdles represent major barriers to pursuing revenue growth.  Picture your team working tirelessly, dedicating countless hours manually listing products and setting up merchandising and product recommendation rul