Black Friday (BFCM) Discounting for Your Online Store

For consumers, the Black Friday and Cyber Monday shopping period (or BFCM, to retailers in the know) has long been synonymous with big deals. Every Thanksgiving weekend, Americans flood retail shops and hit the web looking for Black Friday sales on items from smart TVs to high fashion to candles shaped and scented like Starbucks Frappuccinos. Though traditional retail doesn't draw the physical crowds it once did — and boy, we're glad to see the end of crushing crowds at Walmart — consumer spend

Digital Customer Experience: What It Is and Why It Matters

Learn the critical elements of DCX and the essential strategies for optimizing the entire customer journey online.

The Quick Checklist To Make Your eCommerce More Trustworthy

This post was originally published in 2021. We've updated and added to it to provide you with more accurate, up-to-date advice about building trust with your eCommerce store. Try this: Open Google Analytics and check your bounce rate. Not so great, right?  Many people come to your website—hopefully—but most don’t buy. Even more perplexingly, they often come to your eCommerce store, stay 15 seconds or less, leave, and don’t even remember you afterward. What can you do to change this pattern?

Shopify 101: What Online Sellers Need to Know for eCommerce Success

Whether you’re just starting out in eCommerce or steering a successful online store, chances are you’ve heard of Shopify. But maybe you’re unfamiliar with the platform's ins and outs or how it works. If you’ve ever wondered, “What’s the deal with Shopify,” this guide’s for you.  Founded in 2006, Shopify has grown rapidly and become one of the leading eCommerce platforms globally. Today, Shopify powers over two million businesses in 175 countries, processing over $235 billion in sales from 675 m

How to Start an eCommerce Business: A 3-Phase Beginner’s Guide

Thinking about starting an online business? 🤔 Maybe you’ve got a great idea but don’t know the first thing about eCommerce. Or maybe you know a thing or two, but you can’t pinpoint why some entrepreneurs succeed while others fail.  Well, here’s the scoop: Success comes down to thoughtful, strategic planning and knowing how and when to seize the opportunities that come your way. From setting up sleek direct-to-consumer (DTC) storefronts to building booming online businesses, entrepreneurs of a

Unified Commerce: The Key to Maximizing Efficiency, Visibility, and Loyalty

Learn why unified commerce is a game-changer for retailers and customers alike.