The Importance of Capturing Timely Reviews After Successful Delivery

Reviews do more than share opinions — they tell personal stories that build trust, guide purchasing decisions, and foster long-term loyalty. They’re an essential tool for eCommerce brands looking to build relationships with customers and provide authentic social proof. Encouraging customers to leave reviews is a highly effective way to engage with shoppers and nurture repeat buyers, all while organically showcasing your product’s value to future customers. But asking for reviews isn’t as simple

Why You Can't Ignore Omnichannel in 2025

Omnichannel isn’t just a strategy for growth — it’s the foundation of future-proof retail. As we approach 2025, it’s clear that the retail landscape is transforming at breakneck speed, and customer expectations are higher than ever. Research from Salesforce shows that 65% of shoppers expect merchants to adapt to their changing needs and preferences, but 61% feel that businesses still treat them as a number. Further, 80% of customers say the experience a company provides is as important as its p

What We Learned About Online Shopping from 1,000 Consumers

When shoppers enter a brick-and-mortar store, they have one way to purchase: in the checkout line. Online, it’s a different story. People can buy an item on a store’s website, using a marketplace like Amazon or Etsy, by clicking on an ad in their social feeds, or — increasingly — directly in their social apps.  When it comes to eCommerce, shopper preferences and motivations have a lot to do with demographics. Knowing who your customers are and where they are more likely to purchase gives you th

Navigating eCommerce and Post-Purchase Shipment in Latin America

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. We’ve already tackled North America, Europe, and APAC. In this blog, we’ll focus on Latin America, a region with a rapidly growing eCommerce market. In this fourth installment of our blog series on eCommerce and post-purchase shipping practices around the world, we’ll be exploring Latin America, a region with a rapidly growing eCommerce ma

Why Playing Offense Is the Heart of Exceptional Customer Success

This article is part of the AfterShip Author Series, featuring guest contributions from subject-matter experts at AfterShip, who share their insights, expertise, and experiences in the realm of eCommerce, running a business, and life at AfterShip. Learn more about Arinze Okonkwo.  We've all heard the saying, "the customer is king." But what does that really mean when it comes to ensuring their success? Is it about keeping them happy, or is there something deeper at play? Let's explore the esse

Surefire Tips to Cash in on Canadian Thanksgiving Day

Increasing Sales for Canadian Thanksgiving 2024 Canadian Thanksgiving isn’t just about indulging in delicious foods with the family; it’s prime time for online shopping. You might be planning to go all guns blazing for Black Friday and Cyber Monday (BFCM), but you can use Canadian Thanksgiving and Boxing Day to test your products, campaigns, and deals to learn how your audience responds to them. You get ample time to gauge your campaigns’ performance, analyze your products’ quality, and set opt