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The Secret is a multimedia platform that focuses on promoting the law of attraction and positive thinking to help people achieve their goals and manifest their desires. It was created by Rhonda Byrne, an Australian author and producer, who released The Secret documentary film in 2006. The brand has expanded to encompass a variety of products, including books, audio materials, and mobile apps.

Core Principle

The main concept explored by The Secret is the law of attraction, which posits that like attracts like. By focusing on positive thoughts and emotions, individuals can attract positive experiences, relationships, abundance, and success in various aspects of life.


The Secret offers multiple products for individuals looking to harness the power of positive thinking. These include:

  • Books: The bestselling self-help book "The Secret," as well as related titles such as "The Power," "The Magic," "Hero," and "How The Secret Changed My Life."

  • Audiobooks: Audio versions of their books are available for those who prefer listening.

  • Mobile Apps: "The Secret To Money" and "The Secret Daily Teachings" apps provide daily inspiration and lessons on applying the law of attraction.


There is an active online community surrounding The Secret brand. Users can share their success stories and gain inspiration from others who have applied the principles of the law of attraction to improve their lives. is using 6 eCommerce software to power their online business, such as WP Engine WP Engine Google Analytics, etc. View the complete technology stack of

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