39.1x ROI
Guaranteed
Glam up your upsell game
Discover high-performing upsell strategies for fashion and beauty to maximize revenue using Shopify checkout extensibility.
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Maximize checkout journey results with AfterShip Personalization
Up to
70%
lift in AOV (average order value) for orders upsold by AfterShip Personalization
Up to
6%
increase in orders attributable to AfterShip Personalization
Up to
6%
increase in average revenue per user
AI-driven upselling for the fashion and beauty verticals
Boost AOV and sales conversion with advanced AI algorithms, flexible merchandising rules, and effective conversion tools during the checkout journey.
Checkout page
One Click Upsell page
Thank you & order status page
Tracking page
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Boost AOV with low-cost accessories
Strategy: encourage shoppers to add low-cost accessories during checkout.
Conversion tools: trust badges & discount offers.
An example:
When a shopper is purchasing a winter parka:
- Use the "frequently bought together" algorithm to recommend high-converting, lower-priced items like gloves, hats, or other accessories.
- Display the return policy, free shipping policy, payment options, and other customized labels.
- Close the sale with a discount for the recommended products.
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Recommend complementary items
Strategy: drive shoppers to purchase by recommending discounted items that complement the initial product. Conversion tools: countdown timer & free shipping.
An example:
When a shopper buys a pair of running shorts:
- Use the "complements" algorithm to recommend a matching singlet.
- Offer a free shipping option.
- Further motivates with a limited-time offer, e.g., "Offer ends in 04:30."
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Merchandise bestsellers for more sales
Strategy: encourage shoppers to make additional purchases by showcasing the bestselling products in the store.
Conversion tools: review widget & discount offer
An example：
When a shopper buys a shirt:
- Utilize the "bestsellers" algorithm to recommend other popular products and showcase what other customers like.
- Display ratings and reviews to provide social proof.
- Provide a discount for the recommended products.
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Recommend coordinating items
Strategy: encourage shoppers to make repeat purchases by recommending similar products based on the same collection or attributes.
Conversion tool: discount offer
An example：
When a shopper purchases leggings from the spring/summer collection:
- Implement a rule that triggers the "similar products" algorithm for SS collection purchases—recommending bras, shorts, or additional leggings from the same collection.
- Provide a discount offer for the recommendations.
Smarter Search & Browse
Boost AOV with low-cost accessories
Strategy: encourage shoppers to add low-cost accessories during checkout.
Conversion tools: trust badges & discount offers.
An example:
When a shopper is purchasing a winter parka:
- Use the "frequently bought together" algorithm to recommend high-converting, lower-priced items like gloves, hats, or other accessories.
- Display the return policy, free shipping policy, payment options, and other customized labels.
- Close the sale with a discount for the recommended products.
Product Recommendations
Recommend complementary items
Strategy: drive shoppers to purchase by recommending discounted items that complement the initial product. Conversion tools: countdown timer & free shipping.
An example:
When a shopper buys a pair of running shorts:
- Use the "complements" algorithm to recommend a matching singlet.
- Offer a free shipping option.
- Further motivates with a limited-time offer, e.g., "Offer ends in 04:30."
Product Tagging
Merchandise bestsellers for more sales
Strategy: encourage shoppers to make additional purchases by showcasing the bestselling products in the store.
Conversion tools: review widget & discount offer
An example：
When a shopper buys a shirt:
- Utilize the "bestsellers" algorithm to recommend other popular products and showcase what other customers like.
- Display ratings and reviews to provide social proof.
- Provide a discount for the recommended products.
Strategic Merchandising
Recommend coordinating items
Strategy: encourage shoppers to make repeat purchases by recommending similar products based on the same collection or attributes.
Conversion tool: discount offer
An example：
When a shopper purchases leggings from the spring/summer collection:
- Implement a rule that triggers the "similar products" algorithm for SS collection purchases—recommending bras, shorts, or additional leggings from the same collection.
- Provide a discount offer for the recommendations.
Checkout page
One Click Upsell page
Thank you & order status page
Tracking page
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Incentivize impulse purchase
Strategy: incentivize shoppers when the cart value reaches a threshold amount.
Conversion tool: announcement bar.
An example:
When a shopper's cart value approaches a preset threshold amount:
- Apply a merchandising rule to use the "frequently bought together" algorithm to encourage the shopper to add items and qualify for free samples.
- Display an announcement bar with the message: "Just $20 more to get free samples!".
- Enable shoppers to add products to their cart with just one click.
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Incentivize shoppers to buy more
Strategy: drive shoppers to buy more by promoting the addition of more of the same product with a discount
Conversion tools: countdown timer & free shipping
An example:
When a shopper buys eye serum:
- Use the "same product upsell" algorithm to recommend adding more of the same product at a discount.
- Prominently display time-limited discounts, e.g., "Don't miss out on adding a 2nd bottle for half-price!"
- Provide a free shipping option.
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Suggest bestsellers for more sales
Strategy: encourage shoppers to make additional purchases by showcasing bestsellers.
Conversion tools: review widget & discount offer
An example:
When a shopper buys lipstick:
- Use the "bestsellers" algorithm to recommend other lipsticks, highlighting popular colors.
- Display ratings and reviews to provide social proof.
- Provide a discount for the recommended products.
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Promote coordinating items
Strategy: encourage shoppers to make purchases by recommending discounted items related and complementary to the initial product.
Conversion tool: discount offer
An example:
When a shopper purchases mascara:
- Utilize the "complements" algorithm to recommend complementary products such as eyeliners, eye shadows, and eyebrow pencils.
- Provide a discount offer for these recommended products.
Smarter Search & Browse
Incentivize impulse purchase
Strategy: incentivize shoppers when the cart value reaches a threshold amount.
Conversion tool: announcement bar.
An example:
When a shopper's cart value approaches a preset threshold amount:
- Apply a merchandising rule to use the "frequently bought together" algorithm to encourage the shopper to add items and qualify for free samples.
- Display an announcement bar with the message: "Just $20 more to get free samples!".
- Enable shoppers to add products to their cart with just one click.
Product Recommendations
Incentivize shoppers to buy more
Strategy: drive shoppers to buy more by promoting the addition of more of the same product with a discount
Conversion tools: countdown timer & free shipping
An example:
When a shopper buys eye serum:
- Use the "same product upsell" algorithm to recommend adding more of the same product at a discount.
- Prominently display time-limited discounts, e.g., "Don't miss out on adding a 2nd bottle for half-price!"
- Provide a free shipping option.
Product Tagging
Suggest bestsellers for more sales
Strategy: encourage shoppers to make additional purchases by showcasing bestsellers.
Conversion tools: review widget & discount offer
An example:
When a shopper buys lipstick:
- Use the "bestsellers" algorithm to recommend other lipsticks, highlighting popular colors.
- Display ratings and reviews to provide social proof.
- Provide a discount for the recommended products.
Strategic Merchandising
Promote coordinating items
Strategy: encourage shoppers to make purchases by recommending discounted items related and complementary to the initial product.
Conversion tool: discount offer
An example:
When a shopper purchases mascara:
- Utilize the "complements" algorithm to recommend complementary products such as eyeliners, eye shadows, and eyebrow pencils.
- Provide a discount offer for these recommended products.
Why AfterShip Personalization
![maximize performance with cutting edge ai]()
Maximize performance with cutting-edge AI
Leveraging 500 million transaction data points and advanced AI technology, intent-rich tags can be generated to enable personalized recommendations that help shoppers find the most relevant products.
![boost results with business insights v]()
Boost results with business insights
Gain actionable insights into your website's performance through revenue, product, and affinity analysis. Monitor effectiveness, benchmark performance, and access best practices with AfterShip's Business Intelligence (BI) tools.
![a one stop merchandising strategy management v]()
A one-stop merchandising strategy management
Centralize the creation and optimization of your merchandising strategy across all touch points. Use integrated customer data to gain valuable insights and enhance conversion rates.
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Case studies
The world's biggest brands use AfterShip to deliver a best-in-class post-purchase experience to their customers. See how it can help you.
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“Since using AfterShip’s AI-driven product recommendations on our website, we’ve seen upsell revenue increase dramatically. It’s the best decision we’ve made!”
Lauren Halversen Bonner
E-commerce Experience Lead
DIME Beauty
63.59%
increase in AOV
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“Most personalization tools are focused solely on checkout; AfterShip was able to provide the end-to-end personalized shopping experience we were looking for.”
Dexter Da Silva
Director of Digital Products
DIME Beauty
8.6%
increase in revenue
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"AfterShip Personalization has helped us optimize the customer shopping experience. Its smart recommendations help us promote printer and accessory bundles at the right time, and promote clearance items at checkout to boost sales."
Kevin Wang
VP and Director of Operations
Elegoo
70%
increase in AOV
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"AfterShip Personalization has helped to boost our overall AOV. This is a really nice app for upsells and cross-sells during checkout and it’s one of the few apps taking advantage of the new Shopify Checkout Extensibility—I highly recommend it."
Dario Baldoni
VP of Technology & Marketing
Concrete Countertop Solutions
30x
ROI
“Since using AfterShip’s AI-driven product recommendations on our website, we’ve seen upsell revenue increase dramatically. It’s the best decision we’ve made!”
Lauren Halversen Bonner
E-commerce Experience Lead
DIME Beauty
63.59%
increase in AOV
“Most personalization tools are focused solely on checkout; AfterShip was able to provide the end-to-end personalized shopping experience we were looking for.”
Dexter Da Silva
Director of Digital Products
DIME Beauty
8.6%
increase in revenue
"AfterShip Personalization has helped us optimize the customer shopping experience. Its smart recommendations help us promote printer and accessory bundles at the right time, and promote clearance items at checkout to boost sales."
Kevin Wang
VP and Director of Operations
Elegoo
70%
increase in AOV
"AfterShip Personalization has helped to boost our overall AOV. This is a really nice app for upsells and cross-sells during checkout and it’s one of the few apps taking advantage of the new Shopify Checkout Extensibility—I highly recommend it."
Dario Baldoni
VP of Technology & Marketing
Concrete Countertop Solutions
30x
ROI
Trusted by the world’s biggest brands
Make your checkout runway-ready today
Get more sales during the checkout journey with AfterShip Personalization and Shopify checkout extensibility
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Exclusive promo pricing
Start without any upfront fees—only pay from your earnings.*
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Catalysts for growth
Best practices and benchmark reports from AfterShip experts
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Premium support
Industry-leading onboarding and success managers dedicated to helping you succeed
*Enjoy a low 2.49% take rate and secure a 39.1x ROI. *Exclusive offer dedicated to the first thirty (30) new Enterprise Users sign-ups for AfterShip Personalization. *Offer valid until August 31st, 2024. *Additional terms and conditions may apply.