Baked by Melissa increased shipment tracking revenue by 70% by optimizing their post-purchase customer experience with AfterShip.
Founded in 2008 by Melissa Ben-Ishay, Baked by Melissa started as a side-hustle. Since then, the purveyor of irresistible mini cupcakes has grown her business to 14 locations in the New York City area—and nationwide through the company’s e-commerce website. And while their cupcakes may be mini, their numbers certainly aren’t—as of June 2021, Baked by Melissa has sold over 150 million cupcakes nationwide.
- increase in triggered email revenue
- click-through rate (CTR)
- email open rate