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Concrete Countertop Solutions (CCS) was an early adopter of Shopify Checkout Extensibility. To provide their customers with an innovative and thoughtful shopping experience, CCS turned to AfterShip Personalization. Using smart algorithms for product recommendations powered by AI, and informative smart banners, CCS was able to leverage this tool for the benefit of their business.
With AfterShip Personalization, CCS boosted average order value (AOV) by 31%, total revenue increased by 1.4%, reached 30x ROI, and had a conversion rate of 4.7% for upselling products.
| Industry | Team size | Location |
|---|---|---|
| Home and Garden | 0-50 | United States |
Building better, beautiful countertops
CCS is a one-stop shop for concrete countertop solutions with its innovative Z Counterform system at the core. They provide customer-focused solutions to DIY hobbyists and professional contractors alike, allowing everyone to achieve amazing levels of detail in a wide range of profiles and textures on concrete pool coping. Their mission statement is to make concrete countertops simpler than ever before, and they continue to strive towards that end.
Optimizing the shopping experience
To stay ahead of the curve and increase AOV, they became the first batch of Shopify Plus users in September 2021. But before gaining access to Checkout Extensibility, a lot of manual coding was needed to customize the Shopify checkout page, which took time and effort. However, with AfterShip Personalization and Shopify Checkout Extensibility, CCS was able to provide personalized shopping experiences for its customers through tailored recommendations. The tool enabled them to upsell products, optimize the AOV of their store, and display banners with important information for customers to reduce operational costs.
1. Boost AOV by recommending necessities for DIY projects
CCS understands that acquiring the proper tools and materials is essential for a successful DIY project, so they use the "frequently bought together" feature. By leveraging this tool at checkout, stores can boost sales and increase their AOV by presenting customers with related products to complete their DIY projects.
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2,500+
Monthly order volume
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AfterShip Personalization has helped to boost our overall AOV. This is a really nice app for upsells and cross-sells during checkout and it’s one of the few apps taking advantage of the new Shopify Checkout Extensibility—I highly recommend it.
AfterShip Personalization has helped to boost our overall AOV. This is a really nice app for upsells and cross-sells during checkout and it’s one of the few apps taking advantage of the new Shopify Checkout Extensibility—I highly recommend it.
2. Manage delivery expectations with customizable smart banners
Smart banners strategically display critical messages such as shipping times and order cancellation policies. Informing customers of the shipping lead time at checkout can better manage their expectations and reduce inquiries about shipping status. In addition, notifying customers that orders cannot be changed once they are placed can remind them to double-check the order information and minimize cancellations due to incorrect ordering. Not only did these lead to a better customer experience, but they also helped CCS save on operational costs.
Results
AfterShip Personalization transformed CCS's business, increasing their AOV by an astonishing 31%, total revenue by 1.4%, and driving a remarkable 30x ROI. Plus, this enabled them to achieve a conversion rate of 4.7% on all upsells!
CCS will continue using AfterShip Personalization to drive even more revenue and create unique customer experiences. With AfterShip Personalization, CCS is confident they can provide their customers with everything they need for a successful project.
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