How AfterShip helped Harry’s scale by obtaining carrier data in one centralized place

Renowned eCommerce marketplace for quality men's grooming and shave supplies

Founded in 2013, Harry’s is a global men’s grooming brand that provides shaving equipment and body and hair care products. Harry’s leverages a vertically integrated business model to provide affordable, top-quality products to consumers. They achieve this by controlling the entire manufacturing and fulfillment process and providing exceptional customer service at every step of the buying journey.

Harry’s founders realized that most consumers found shopping for shaving supplies extremely frustrating since razors were often kept locked behind glass cabinet cases at drugstores with limited options to choose from. The products themselves were often overpriced and over-designed. The founders identified this as an opportunity to build a more relatable, thoughtful brand. Thus, Harry’s was born.

The challenge: Delivering a hassle-free branded customer experience

Harry’s is a men’s grooming brand determined to differentiate itself from competitors by offering industry-leading best products and fantastic customer service. The success of their business model was predominantly focused on an enjoyable and user-friendly online purchasing experience.

To allow their customer experience to really shine, Harry’s needed to make every touchpoint a memorable one. As post-purchase is traditionally one of the most overlooked parts of the eCommerce journey, Harry’s realized that it would be the ideal place to make a difference and truly stand out. And Harry’s knew that if they wanted to take comprehensive control of post-purchase, they needed to talk to AfterShip.

AfterShip helped Harry’s improve their post-purchase communication

Harry’s selected AfterShip as its post-purchase experience platform to integrate tracking data into their after-sales communications. AfterShip’s intuitive and user-friendly platform enabled Harry’s to automate “order status” interactions.

1. All Carrier Data in One Centralized Location

• The scalability and flexibility of AfterShip empowered Harry’s to cater to millions of customers worldwide. Thanks to AfterShip’s global list of carrier partners, Harry’s successfully implemented a single hub to track the status of all customer orders, even as they continued to grow their carrier portfolio and regional reach worldwide.

• AfterShip helped Harry’s flourish by obtaining carrier data at one centralized location. And since AfterShip handles integration with the carrier network, Harry’s did not have to depend on internal development and technological resources, freeing them to expand and grow.

2. Better Analytics for Growth and Scalability

• As savvy entrepreneurs, the founders of Harry’s knew the importance of internal business analytics and reports to stay on the pulse of their company’s performance and the customer’s experience. AfterShip’s analytics tool seamlessly integrated with Harry’s internal analytics to provide meaningful and relevant data, empowering Harry’s to grow and scale their operations.

• AfterShip has been supporting Harry’s since 2014. The relationship has grown exponentially over the past five years—AfterShip now supports Flamingo, their women’s body care line, as well.