How Juniper Creates is using a custom tracking experience for its custom products

Juniper Creates

"We greatly enjoy utilizing AfterShip due to its unwavering commitment to product innovation, robust support services, and seamless integration capabilities. These factors contribute to our overall satisfaction with AfterShip and enhance our ability to deliver exceptional customer service and experiences."

Torry X
Senior Manager, Strategy and Operations

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About Juniper Creates

Juniper Creates is a Canadian startup specializing in customized merchandise solutions explicitly tailored for content creators, entrepreneurs, and brands. Its mission is to equip its clients with unparalleled product capabilities. Juniper Creates seamlessly integrates every aspect of the merchandise journey, encompassing innovative design, meticulous manufacturing, strategic marketing, and global shipping to deliver innovative products to fans across the globe.

The challenges

Juniper Creates manages its global supply chain by collaborating with multiple shipping couriers. Some couriers lacked multilingual tracking information, while others confined tracking data exclusively to their platforms. The fragmented tracking information created an unsatisfactory customer experience and made it almost impossible to measure courier performance and optimize their logistics operations. Juniper Creates needed a solution that could support all their courier needs and give them full visibility into all of their shipments without the added work.

The outcome

When choosing a post-purchase partner, Juniper Creates decided AfterShip was the optimal choice because of its exceptional customer support, advanced features and AfterShip’s seamless integration with its courier partners. With this strong partnership, Juniper Creates increased sales, reduced operational costs and improved operational efficiencies.

AfterShip provides Juniper Creates with deep insights to make data-driven decisions. For example, Juniper Creates was able to analyze the 500,000+ packages they ship annually and the percentage of packages delivered to customers before specific holiday cut-off dates, such as Christmas. They harnessed this information to confidently extend their sales campaigns and product promotions accordingly. This drastically increased the campaign execution precision, which led to a more extended holiday cycle and contributed 1.1 million dollars to Juniper Creates’ 30 million dollar annual top-line sales.

AfterShip’s shipment dashboard offered insights into the performance, serviceability, and cost-efficiency of different carrier partners to optimize their partnerships. This resulted in streamlined operations, improved delivery speed, and a 20% reduction in shipping costs. This is significant for Juniper Creates because they spend millions of dollars on shipping annually.

Juniper creates uses AfterShip’s branded shipment notifications and branded tracking pages to provide a superb shopping experience for their customers by showcasing their commitment to quality and professionalism throughout the customer journey. They also leverage the branded tracking page for upselling opportunities. The branded tracking page has over 150K page views and over 20K unique visitors each month. By strategically showcasing relevant products or promotions on the tracking page, they capture these customers' attention and drive additional sales. This approach has increased average cart values and added value to our customers.