How AfterShip Feed became a bridge between Memsaab and TikTok Shop

Memsaab

"AfterShip Feed was basically a bridge between me and TikTok Shop. Without the app, I wouldn't have used TikTok Shop. We looked quite hard, and this is the only one that we found that solves our problem. There was simply no other app in the market."

Zehn Haseeb
Owner

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About Memsaab

Memsaab Boutique is one of the UK's largest independent Asian fashion retailers since 1997. The word Memsaab is derived from the Urdu language, meaning “posh lady”. So Memsaab’s products range from luxury Asian designer clothing to beautiful accessories such as jewelry, designer bags, and shoes. The diverse range of products are sold both online and at its brick-and-mortar store in the UK. With multiple sales channels and Memsaab’s emphasis on customer satisfaction, the partnership with AfterShip was a no-brainer.

The challenges

When the company first decided to try TikTok Shop as a new sales channel, the team at Memsaab was frustrated by the process. The team had to manually fill in the product names, product details, pricing, and so much more on TikTok Shop. With 10K+ products at hand, manual listing was not feasible. The team at Memsaab didn’t realize that selling on TikTok was such a time-consuming task.

“I was trying to manually add products to TikTok Shop, but gave up right after having added only 2 products” Zehn Haseeb, Memsaab’s Owner recalled, “It was too difficult to do product syncing manually on TikTok Shop. It requires far too much time, too many fields to fill in, and so many tabs to get used to.”

The outcome

Memsaab and its marketing agency looked for apps that could help automate the product listing process on TikTok Shop. The team eventually found AfterShip Feed and really loved it. “AfterShip Feed is the only app that does the job decently and easily” according to Zehn Haseeb, Owner of Memsaab.

Memsaab has been using AfterShip Feed ever since, and the impact was overwhelmingly positive - 1,500+ products synced right to TikTok Shop with a few clicks. Memsaab uses Shopify as a central hub for order management for both online orders and its store orders. AfterShip Feed automatically syncs all Memsaab’s TikTok Shop orders back to Shopify for streamlined order management. This saves the team valuable time, and ensures they don’t need to key order details back into Shopify’s admin.