How Miss to Mrs Box explored new horizons with AfterShip's post-purchase expertise

Bridal products and wedding planning help from engagement to honeymoon

Headquartered in Toronto, Canada with offices in Europe and the US, Miss to Mrs is a global bridal subscription box company. Since 2017, their unique wedding-themed subscription boxes have won multiple awards from leading wedding planning websites, including Weddingwire, The Knot, and Brides. They curate subscription boxes for brides-to-be full of everything that they need in order to plan their engagement, wedding, and honeymoon.

Customers visit their website at misstomrsbox.com, enter their wedding date, subscribe to a box, and wait for the themed and curated boxes to arrive. The company also has an a-la-carte eCommerce store that sells items such as bridal shower decor, personalized bridal jackets, wedding day robes, and bachelorette party decorations.

Curated customer experience from pre-purchase to honeymoon bliss

Miss to Mrs used a generic tracking notification plug-in to send out shipment tracking notifications, which directed customers to the carrier’s tracking page. This left the post-purchase customer experience in the hands of carriers.

Miss to Mrs also realized that as they grew and onboarded new carriers, it became difficult to offer their customers the curated and consolidated post-purchase experience that their brand stands for. They wanted better control of the customer experience all the way from the beginning of the purchase to the end and needed a platform that can offer them that.

“We noticed that as we integrated with more and more carriers, it became hard to offer customers curated and consolidated tracking.”

Honson Lam, Director of Technology at Miss to Mrs Box

AfterShip reduces time to market

Miss to Mrs chose AfterShip as their post-purchase solution due to AfterShip’s integration with over 900 large and small carriers, globally. As Miss to Mrs continues to grow and expand internationally, they wanted the flexibility to work with any carrier of their choice knowing that AfterShip Tracking is likely to already integrate with the carrier.

In addition, Miss to Mrs liked the drag and drop design of AfterShip Tracking's shipment notification emails and tracking pages, which allowed their marketing team to autonomously create and design those pages. As a small team, it was important that their marketing employees didn’t have to rely on the engineering team or a third party team to implement small changes on the tracking page or emails. Using AfterShip Tracking's email and tracking page builder, which is designed for marketers, made a big difference in their ability to launch new products quickly and seamlessly.

“Having a platform that is simple and easy, click & drag makes it a lot easier for our marketing team, and it makes a huge difference in terms of rollout and getting something to market quickly.”

Honson Lam, Director of Technology at Miss to Mrs Box

Hyper-personalized tracking pages led to growth and more sales

After implementing AfterShip Tracking as their post-purchase experience tool, Miss to Mrs’s shipment notifications went from a cost center to a revenue generator.

• 45% of visits to the online store come from the AfterShip tracking pages.
• 6.5% CTR on the marketing assets on the AfterShip tracking pages.
• 25% of the sales on the online store can be attributed to their AfterShip tracking pages.

Since Miss to Mrs knows their customers' wedding date, they know exactly which items from their a-la-carte store to promote at each phase of the wedding planning journey. With nine different subscription boxes for every stage of wedding planning, they were able to utilize the shipment tracking notifications and tracking pages to promote the most relevant products for the customer’s current stage of wedding planning. For example, they know precisely the perfect time to begin promoting bridal shower decor, bachelorette trinkets, cake toppers, or honeymoon trips

“The biggest thing that AfterShip has done for us is giving us the ability to hyper-personalize our product recommendations with unique tracking pages that promote certain products based on the phase of the customer journey.”

Honson Lam, Director of Technology at Miss to Mrs Box

Enabling scalability and international expansion

As Miss to Mrs continues to scale and expand into new geographic markets, working with AfterShip has enabled them to easily onboard any courier across the globe. Given that AfterShip integrates and tracks packages for over 900 global couriers, Miss to Mrs is able to easily start working with most couriers, which significantly cuts their time to market in new regions. In fact, integrating with AfterShip is now one of their evaluation criteria when selecting new couriers to work with.

“It’s great to have the ability to immediately switch to a different carrier - it helps us cut the time to market. We don’t have to worry about setting up any tracking with new carriers since it’s all already integrated via AfterShip.”

Honson Lam, Director of Technology