How an easy switch to AfterShip Feed delivered a 6-figure revenue win

Preppy Pineapple Boutique

“After switching to AfterShip, the team helped me resolve all the problems, and I haven't encountered any issues with AfterShip Feed. It has been a fantastic experience! I will definitely recommend it to all my friends who are running a TikTok Shop business.”

Catherine Horton
Founder

---

About Preppy Pineapple Boutique

Preppy Pineapple Boutique is an award-winning clothing brand in South Carolina, specializing in chic and size-inclusive women's clothing and accessories. Boasting a robust presence on TikTok, Shopify, their mobile app, and a physical store, Preppy Pineapple Boutique has successfully cultivated a devoted customer base.

The Challenges

When Preppy Pineapple Boutique launched its TikTok Shop, it encountered significant challenges with two previous solutions. As Catherine Horton, the Founder, recalled, "We tried two other connectors, but they were not successful in achieving our goal of a seamless transition."

Failed product sync - The first solution resulted in product sync issues between Shopify and TikTok Shop, causing products to get stuck pending or disapproved without clear explanations. This led to losing product links and reviews on TikTok Shop, creating more hassle for the brand's lean team. Despite multiple contacts with its customer support, the previous vendor could not provide a satisfactory resolution.

Revenue losses - Another challenge arose with order sync problems, particularly as Preppy Pineapple's order volume grew. Missed orders from TikTok Shop resulted in significant financial losses. Moreover, inventory mismatch across different sales channels resulted in overselling.

Poor customer support - The lack of responsive customer support from the previous solutions further exacerbated the challenges faced by Preppy Pineapple. Despite raising multiple support tickets, the retailer received no assistance or explanation regarding its concerns, leaving them in a frustrating situation.

The Result

Having discovered that AfterShip Feed could address all the challenges, Preppy Pineapple swiftly migrated to AfterShip Feed, a product feed solution designed explicitly for TikTok Shop. With AfterShip Feed, the brand could recapture lost revenue, preventing order sync issues. A relieved Horton shared, "We experienced numerous issues with our previous apps, and our orders dropped off a lot. With AfterShip Feed, it helped us recover at least $2,000 worth of orders per day."

Here is how Preppy Pineapple did it.

The Strategy

Reliable syncing
Preppy Pineapple chose AfterShip Feed for its reliability in product sync and order sync. The brand leveraged features like auto-product-attributes filling and category templates to streamline the product listing process on TikTok Shop with zero errors.

Revenue protection
Following the switch, Preppy Pineapple successfully facilitated inventory sync across different sales channels, eliminating concerns about overselling. Furthermore, because TikTok Shop customers often cancel orders due to impulse buying, Preppy Pineapple used AfterShip's "fulfillment hold" to automatically put orders on hold for 1 hour at Shopify, minimizing revenue loss in case of order cancellation.

Unparalleled support
Preppy Pineapple took advantage of AfterShip Feed's dedicated customer and tech support, ensuring a seamless migration and prompt resolution of all issues. "After switching to AfterShip, the team helped me resolve all the problems, and I haven't encountered any issues with AfterShip Feed," praised Horton.

Moving forward, Preppy Pineapple would also like to catch the live shopping trend like its industry peers. Horton expressed enthusiasm in trying out other AfterShip Feed's innovative features for live commerce, such as sample order sync, as the brand continues to grow on TikTok Shop.