How AfterShip Reviews helps Raycon engage customers and get more product reviews

Raycon

“We're very satisfied with AfterShip Reviews and would definitely recommend it as a powerful solution for any business looking to improve their customer experience. Since switching to AfterShip Reviews, we've been very impressed with the results. The data that comes in is much more reliable, which allows us to react quickly to any customer concerns or pain points.”

Kyle DeCubellis
Product Director

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About Raycon

Raycon is a trailblazing consumer electronics brand that is thriving in a fiercely competitive wireless earbuds market. With over 2 million customers to date, Raycon sees innovation in product development and customer engagement as drivers of their continued success.

Introduction

Like most ecommerce retailers, Raycon understands the importance of product reviews–for getting valuable feedback for product development and helping to drive purchase decisions. Unfortunately, their previous review solution, Stamped, was not exactly praise-worthy itself; it was plagued with data integrity errors, inconsistent metrics, and an unreliable email communication tool. So when it switched to AfterShip Reviews, Rayon was delighted to see its review completion rate jump by 15%, with 99.7% email delivery success rates and 8.44% NPS completion rate. It is little wonder that Raycon rates AfterShip Reviews 5 stars for the turnaround performance.

The challenges

Before using AfterShip Reviews, Raycon was challenged by their previous review solution, Stamped. Repeatedly, review and NPS request emails were sent with haphazard timing or not at all. All too often, Stamped’s responses to Raycon’s requests were slow and contained unreliable data, causing unnecessary delays and complications to their campaigns. In short, Stamped could not execute at the same high level of performance that Raycon expected for themselves.

The solution

Raycon's transition to AfterShip Reviews proved to be a pivotal move, driven by AfterShip's strong focus on delivering a stable system, exceptional development, and remarkable customer success. The collaborative efforts of the AfterShip team resulted in a seamless transition tailored to Raycon's needs. AfterShip's industry expertise shone through as they identified crucial features to enhance the customer experience and optimize review collection.

The outcome

Recognizing the importance of customer experience, Raycon has diligently streamlined its approach to collecting reviews, ensuring it is as easy as possible for its customers.

AfterShip Reviews, as their chosen platform, efficiently engages customers by automating the delivery of branded review requests at optimal times, such as 21 days after order fulfillment. A smooth delivery experience significantly bolsters the probability of positive reviews.

In comparison to Stamped, AfterShip provides superior strategies for comprehensive metric gathering. While Stamped only permits the sending of one NPS request email, AfterShip Reviews supports email sequences to gently remind users in case of non-response within a designated timeframe. This intelligent approach significantly enhances the conversion rate, exemplified by AfterShip's 8.44% versus Stamped's 5.35%, an improvement of 58%.