eCommerce Statistics in Bulgaria 2025

This chart offers an insightful look at the store count by category in Bulgaria. Leading the way is Apparel, with 1.19K stores, which is 22.04% of the total stores in the region. Next is Home & Garden, contributing 732 stores, or 13.57% of the region's total. Beauty & Fitness also has a notable presence, with 576 stores, making up 10.68% of the store count in Bulgaria. This breakdown provides a clear picture of the diverse retail landscape in Bulgaria, showcasing the variety and scale of stores across different categories.

In Bulgaria, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 10.48K stores, accounting for 45.55% of the total store count in the region. This is closely followed by Custom Cart, which supports 3.91K stores, representing 16.98% of the region's total. Shopify makes a significant contribution with 3.52K stores, or 15.30% of the total. The chart underscores the diversity and preferences of store owners in Bulgaria regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Bulgaria. Custom Cart shows a significant lead, with total sales amounting to $265.51M, which constitutes 62.78% of the region's total sales on platforms. WooCommerce reports sales of $94.66M, accounting for 22.38% of the total platform sales in Bulgaria. Magento also holds a notable share, with its sales reaching $30.96M, representing 7.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Bulgaria, highlighting which platforms are driving the most sales.

In Bulgaria, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $56.60M, which is 13.38% of the region's total sales in this sector. Business & Industrial follows with robust sales figures, achieving $28.19M in sales and comprising 6.67% of the region's total. Sports contributes a considerable amount to the regional market, with sales of $26.63M, accounting for 6.30% of the total sales in Bulgaria. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Bulgaria, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $758.74K units representing 25.13% of the overall spending. Following closely behind is Home & Garden with a spend of $311.04K units, comprising 10.30% of the total. Beauty & Fitness also contributes significantly with a spend of $210.00K units, accounting for 6.96% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Bulgaria online retailers by Monthly Sales. Most Bulgaria stores' Monthly Sales are Less than $100.00, there are 11.9K stores, which is 99.47% of total. In second place, 38 stores' Monthly Sales are $100.00K to $1.00M, which is 0.32% of total. Meanwhile, 15 stores' Monthly Sales are $10.00M to $100.00M, which is 0.13% of total. This breakdown reveals insights into Bulgaria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Bulgaria online retailers by Number of Employee. Most Bulgaria stores' Number of Employee are Less than 10, there are 2.9K stores, which is 79.68% of total. In second place, 189 stores' Number of Employee are 20 to 50, which is 5.20% of total. Meanwhile, 152 stores' Number of Employee are 10 to 20, which is 4.18% of total. This breakdown reveals insights into Bulgaria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Bulgaria online retailers by Monthly Visitors. Most Bulgaria stores' Monthly Visitors are Less than 100, there are 8.71K stores, which is 58.73% of total. In second place, 3.84K stores' Monthly Visitors are 100 to 1K, which is 25.92% of total. Meanwhile, 1.9K stores' Monthly Visitors are 1K to 10K, which is 12.83% of total. This breakdown reveals insights into Bulgaria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Bulgaria online retailers by Monthly Views. Most Bulgaria stores' Monthly Views are Less than 100, there are 5.74K stores, which is 38.72% of total. In second place, 4.98K stores' Monthly Views are 100 to 1K, which is 33.61% of total. Meanwhile, 3.06K stores' Monthly Views are 1K to 10K, which is 20.61% of total. This breakdown reveals insights into Bulgaria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Bulgaria online retailers by Monthly Product Sold. Most Bulgaria stores' Monthly Product Sold are Less than 100, there are 11.4K stores, which is 59.72% of total. In second place, 5.5K stores' Monthly Product Sold are 100 to 1K, which is 28.80% of total. Meanwhile, 1.65K stores' Monthly Product Sold are 1K to 10K, which is 8.66% of total. This breakdown reveals insights into Bulgaria stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.