eCommerce Statistics in Brazil 2026
Discover the latest eCommerce statistics in Brazil for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Brazil, uncovering the distribution of stores across categories and platforms.
Brazil Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Brazil. Leading the way is Apparel, with 5.99K stores, which is 26.91% of the total stores in the region. Next is Home & Garden, contributing 2.85K stores, or 12.81% of the region's total. Beauty & Fitness also has a notable presence, with 2.26K stores, making up 10.14% of the store count in Brazil. This breakdown provides a clear picture of the diverse retail landscape in Brazil, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 5.99K | 26.91% |
| Home & Garden | 2.85K | 12.81% |
| Beauty & Fitness | 2.26K | 10.14% |
| Food & Drink | 1.55K | 6.95% |
| Health | 867 | 3.89% |
| Business & Industrial | 817 | 3.67% |
| Computers | 813 | 3.65% |
| Sports | 796 | 3.57% |
| Jobs & Education | 761 | 3.42% |
| Autos & Vehicles | 689 | 3.09% |
| Others | 4.88K | 21.90% |
Brazil Total Online Stores by Platform
In Brazil, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 118.89K stores, accounting for 23.06% of the total store count in the region. This is closely followed by WooCommerce, which supports 103.77K stores, representing 20.13% of the region's total. Tiendanube makes a significant contribution with 74.37K stores, or 14.43% of the total. The chart underscores the diversity and preferences of store owners in Brazil regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 118.89K | 23.06% |
| WooCommerce | 103.77K | 20.13% |
| Tiendanube | 74.37K | 14.43% |
| Custom Cart | 39.51K | 7.66% |
| Loja Integrada | 37.6K | 7.29% |
| Mercado Shops | 29.76K | 5.77% |
| Wix | 28.07K | 5.45% |
| Tray Commerce | 23.78K | 4.61% |
| Yampi | 13.8K | 2.68% |
| cartX | 8.63K | 1.67% |
| Others | 37.32K | 7.24% |
Brazil Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Brazil. VTEX shows a significant lead, with total sales amounting to $265.57B, which constitutes 87.39% of the region's total sales on platforms. Custom Cart reports sales of $21.18B, accounting for 6.97% of the total platform sales in Brazil. WooCommerce also holds a notable share, with its sales reaching $6.90B, representing 2.27% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Brazil, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| VTEX | $265.57B | 87.39% |
| Custom Cart | $21.18B | 6.97% |
| WooCommerce | $6.90B | 2.27% |
| Linx Commerce | $1.69B | 0.56% |
| Oracle CX Commerce | $1.39B | 0.46% |
| Magento | $1.19B | 0.39% |
| Salesforce Commerce Cloud | $1.19B | 0.39% |
| SAP Commerce Cloud | $673.78M | 0.22% |
| Tray Commerce | $649.18M | 0.21% |
| Fbits | $588.51M | 0.19% |
Brazil Online Stores Monthly Sales by Industry
In Brazil, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $6.80B, which is 2.24% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $2.42B in sales and comprising 0.80% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $2.11B, accounting for 0.69% of the total sales in Brazil. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $6.80B | 2.24% |
| Beauty & Fitness | $2.42B | 0.80% |
| Home & Garden | $2.11B | 0.69% |
| Health | $2.00B | 0.66% |
| Consumer Electronics | $1.99B | 0.65% |
| Sports | $1.84B | 0.60% |
| Business & Industrial | $1.16B | 0.38% |
| Food & Drink | $980.68M | 0.32% |
| Autos & Vehicles | $745.46M | 0.25% |
| Computers | $666.54M | 0.22% |
Brazil Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Brazil, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.34M units representing 1.79% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $718.12K units, comprising 0.96% of the total. Home & Garden also contributes significantly with a spend of $310.97K units, accounting for 0.41% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.34M | 1.79% |
| Beauty & Fitness | $718.12K | 0.96% |
| Home & Garden | $310.97K | 0.41% |
| Consumer Electronics | $142.94K | 0.19% |
| Pets & Animals | $133.18K | 0.18% |
| Food & Drink | $127.50K | 0.17% |
| Health | $124.22K | 0.17% |
| Sports | $115.55K | 0.15% |
| people-society | $91.25K | 0.12% |
| Toys & Hobbies | $58.59K | 0.08% |
Brazil Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Brazil online retailers by Monthly Sales. Most Brazil stores' Monthly Sales are Less than $100.00, there are 115.84K stores, which is 99.14% of total. In second place, 544 stores' Monthly Sales are $10.00M to $100.00M, which is 0.47% of total. Meanwhile, 224 stores' Monthly Sales are $100.00K to $1.00M, which is 0.19% of total. This breakdown reveals insights into Brazil stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 115.84K | 99.14% |
| $100.00 to $1.00K | 1 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 224 | 0.19% |
| $1.00M to $10.00M | 149 | 0.13% |
| $10.00M to $100.00M | 544 | 0.47% |
| $100.00M to $1.00B | 75 | 0.06% |
| $1.00B to $10.00B | 6 | <0.01% |
| More than $10.00B | 2 | <0.01% |
Brazil Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Brazil online retailers by Number of Employee. Most Brazil stores' Number of Employee are Less than 10, there are 75.91K stores, which is 96.20% of total. In second place, 618 stores' Number of Employee are 20 to 50, which is 0.78% of total. Meanwhile, 501 stores' Number of Employee are 10 to 20, which is 0.63% of total. This breakdown reveals insights into Brazil stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 75.91K | 96.20% |
| 10 to 20 | 501 | 0.63% |
| 20 to 50 | 618 | 0.78% |
| 50 to 100 | 442 | 0.56% |
| 100 to 200 | 420 | 0.53% |
| 200 to 500 | 375 | 0.48% |
| 500 to 1K | 237 | 0.30% |
| 1K to 5K | 242 | 0.31% |
| 5K to 10K | 52 | 0.07% |
| More than 10K | 108 | 0.14% |
Brazil Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Brazil online retailers by Monthly Visitors. Most Brazil stores' Monthly Visitors are Less than 100, there are 189.12K stores, which is 69.09% of total. In second place, 55.9K stores' Monthly Visitors are 100 to 1K, which is 20.42% of total. Meanwhile, 22.49K stores' Monthly Visitors are 1K to 10K, which is 8.22% of total. This breakdown reveals insights into Brazil stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 189.12K | 69.09% |
| 100 to 1K | 55.9K | 20.42% |
| 1K to 10K | 22.49K | 8.22% |
| 10K to 100K | 5K | 1.83% |
| 100K to 1M | 913 | 0.33% |
| 1M to 10M | 290 | 0.11% |
| 10M to 100M | 21 | <0.01% |
| 100M to 1B | 5 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Brazil Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Brazil online retailers by Monthly Views. Most Brazil stores' Monthly Views are Less than 100, there are 142.28K stores, which is 51.98% of total. In second place, 79.06K stores' Monthly Views are 100 to 1K, which is 28.88% of total. Meanwhile, 38.81K stores' Monthly Views are 1K to 10K, which is 14.18% of total. This breakdown reveals insights into Brazil stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 142.28K | 51.98% |
| 100 to 1K | 79.06K | 28.88% |
| 1K to 10K | 38.81K | 14.18% |
| 10K to 100K | 10.79K | 3.94% |
| 100K to 1M | 2.22K | 0.81% |
| 1M to 10M | 500 | 0.18% |
| 10M to 100M | 59 | 0.02% |
| 100M to 1B | 15 | <0.01% |
| More than 1B | 0 | <0.01% |
Brazil Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Brazil online retailers by Monthly Product Sold. Most Brazil stores' Monthly Product Sold are Less than 100, there are 264.87K stores, which is 74.07% of total. In second place, 80.29K stores' Monthly Product Sold are 100 to 1K, which is 22.45% of total. Meanwhile, 9.5K stores' Monthly Product Sold are 1K to 10K, which is 2.66% of total. This breakdown reveals insights into Brazil stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 264.87K | 74.07% |
| 100 to 1K | 80.29K | 22.45% |
| 1K to 10K | 9.5K | 2.66% |
| 10K to 100K | 2.45K | 0.68% |
| 100K to 1M | 425 | 0.12% |
| 1M to 10M | 58 | 0.02% |
| 10M to 100M | 7 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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