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eCommerce Statistics in China 2025

Discover the latest eCommerce statistics in China for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in China, uncovering the distribution of stores across categories and platforms.

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China Total Online Stores by Industry

This chart offers an insightful look at the store count by category in China. Leading the way is Home & Garden, with 6.15K stores, which is 17.93% of the total stores in the region. Next is Business & Industrial, contributing 5.78K stores, or 16.85% of the region's total. Apparel also has a notable presence, with 5.57K stores, making up 16.23% of the store count in China. This breakdown provides a clear picture of the diverse retail landscape in China, showcasing the variety and scale of stores across different categories.

CategoriesStoresPercentage
Home & Garden6.15K17.93%
Business & Industrial5.78K16.85%
Apparel5.57K16.23%
Computers3.02K8.79%
Beauty & Fitness1.8K5.23%
Consumer Electronics1.7K4.96%
Autos & Vehicles1.59K4.62%
Sports1.17K3.41%
Toys & Hobbies1.16K3.37%
Health1.02K2.98%
Others5.36K15.63%

China Total Online Stores by Platform

In China, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 18.27K stores, accounting for 40.13% of the total store count in the region. This is closely followed by Shopify, which supports 7.52K stores, representing 16.53% of the region's total. Custom Cart makes a significant contribution with 7.34K stores, or 16.13% of the total. The chart underscores the diversity and preferences of store owners in China regarding their choice of platform.

PlatformsStoresPercentage
WooCommerce18.27K40.13%
Shopify7.52K16.53%
Custom Cart7.34K16.13%
Alibaba Minisite3.73K8.19%
ueeshop2.61K5.74%
OpenCart1.55K3.41%
Shoplazza9862.17%
SHOPLINE9212.02%
Magento7721.70%
Wix3980.87%
Others1.42K3.11%

China Online Stores Monthly Sales by Platform

This chart illustrates the estimated sales amounts generated by stores on various platforms within China. Custom Cart shows a significant lead, with total sales amounting to $215.77B, which constitutes 98.95% of the region's total sales on platforms. WooCommerce reports sales of $936.66M, accounting for 0.43% of the total platform sales in China. Shopify also holds a notable share, with its sales reaching $532.04M, representing 0.24% of the overall sales amount. This data provides a comprehensive view of the market dynamics in China, highlighting which platforms are driving the most sales.

PlatformsEstimated SalesPercentage
Custom Cart$215.77B98.95%
WooCommerce$936.66M0.43%
Shopify$532.04M0.24%
Magento$237.28M0.11%
OpenCart$229.16M0.11%
ueeshop$108.21M0.05%
Shoplazza$85.67M0.04%
Shopyy$42.33M0.02%
nopCommerce$32.70M0.01%
Wix$31.86M0.01%

China Online Stores Monthly Sales by Industry

In China, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $181.01B, which is 83.01% of the region's total sales in this sector. Unknown follows with robust sales figures, achieving $33.61B in sales and comprising 15.41% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $784.98M, accounting for 0.36% of the total sales in China. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

CategoriesEstimated SalesPercentage
Consumer Electronics$181.01B83.01%
Unknown$33.61B15.41%
Apparel$784.98M0.36%
Business & Industrial$505.04M0.23%
Computers$426.90M0.20%
Home & Garden$324.07M0.15%
Sports$218.53M0.10%
Autos & Vehicles$206.57M0.09%
Beauty & Fitness$140.79M0.06%
Toys & Hobbies$110.87M0.05%

China Online Stores App Spend by Industry

The pie chart showcases the distribution of app/software spending by store category in China, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.62M units representing 33.64% of the overall spending. Following closely behind is Home & Garden with a spend of $476.50K units, comprising 9.88% of the total. Beauty & Fitness also contributes significantly with a spend of $363.03K units, accounting for 7.53% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

CategoriesApp SpendPercentage
Apparel$1.62M33.64%
Home & Garden$476.50K9.88%
Beauty & Fitness$363.03K7.53%
Consumer Electronics$228.22K4.73%
Computers$189.36K3.93%
people-society$143.74K2.98%
Toys & Hobbies$137.64K2.85%
Sports$129.91K2.69%
Autos & Vehicles$121.73K2.52%
Business & Industrial$109.10K2.26%

China Stores Distributed by Monthly Sales

This chart provides a detailed overview of the number of China online retailers by Monthly Sales. Most China stores' Monthly Sales are Less than $100.00, there are 10.51K stores, which is 97.21% of total. In second place, 169 stores' Monthly Sales are $10.00M to $100.00M, which is 1.56% of total. Meanwhile, 95 stores' Monthly Sales are $100.00K to $1.00M, which is 0.88% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly SalesStoresPercentage
Less than $100.0010.51K97.21%
$100.00 to $1.00K0<0.01%
$1.00K to $10.00K0<0.01%
$10.00K to $100.00K1<0.01%
$100.00K to $1.00M950.88%
$1.00M to $10.00M330.31%
$10.00M to $100.00M1691.56%
$100.00M to $1.00B0<0.01%
$1.00B to $10.00B0<0.01%
More than $10.00B30.03%

China Stores Distributed by Number of Employee

This chart provides a detailed overview of the number of China online retailers by Number of Employee. Most China stores' Number of Employee are Less than 10, there are 7K stores, which is 90.14% of total. In second place, 182 stores' Number of Employee are 200 to 500, which is 2.35% of total. Meanwhile, 171 stores' Number of Employee are 20 to 50, which is 2.20% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Number of EmployeeStoresPercentage
Less than 107K90.14%
10 to 201041.34%
20 to 501712.20%
50 to 100660.85%
100 to 200700.90%
200 to 5001822.35%
500 to 1K360.46%
1K to 5K831.07%
5K to 10K290.37%
More than 10K240.31%

China Stores Distributed by Monthly Visitors

This chart provides a detailed overview of the number of China online retailers by Monthly Visitors. Most China stores' Monthly Visitors are Less than 100, there are 10.45K stores, which is 72.07% of total. In second place, 2.25K stores' Monthly Visitors are 100 to 1K, which is 15.54% of total. Meanwhile, 1.22K stores' Monthly Visitors are 1K to 10K, which is 8.39% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly VisitorsStoresPercentage
Less than 10010.45K72.07%
100 to 1K2.25K15.54%
1K to 10K1.22K8.39%
10K to 100K3762.59%
100K to 1M1871.29%
1M to 10M150.10%
10M to 100M1<0.01%
100M to 1B0<0.01%
1B to 10B0<0.01%
More than 10B0<0.01%

China Stores Distributed by Monthly Views

This chart provides a detailed overview of the number of China online retailers by Monthly Views. Most China stores' Monthly Views are Less than 100, there are 8.85K stores, which is 61.02% of total. In second place, 2.9K stores' Monthly Views are 100 to 1K, which is 19.98% of total. Meanwhile, 1.68K stores' Monthly Views are 1K to 10K, which is 11.59% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly ViewsStoresPercentage
Less than 1008.85K61.02%
100 to 1K2.9K19.98%
1K to 10K1.68K11.59%
10K to 100K7325.05%
100K to 1M3022.08%
1M to 10M320.22%
10M to 100M70.05%
100M to 1B0<0.01%
More than 1B0<0.01%

China Stores Distributed by Monthly Product Sold

This chart provides a detailed overview of the number of China online retailers by Monthly Product Sold. Most China stores' Monthly Product Sold are Less than 100, there are 23.19K stores, which is 80.00% of total. In second place, 4.53K stores' Monthly Product Sold are 100 to 1K, which is 15.63% of total. Meanwhile, 867 stores' Monthly Product Sold are 1K to 10K, which is 2.99% of total. This breakdown reveals insights into China stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly Product SoldStoresPercentage
Less than 10023.19K80.00%
100 to 1K4.53K15.63%
1K to 10K8672.99%
10K to 100K2340.81%
100K to 1M680.23%
1M to 10M180.06%
10M to 100M780.27%
100M to 1B1<0.01%
1B to 10B0<0.01%
More than 10B0<0.01%