eCommerce Statistics in Germany 2025

This chart offers an insightful look at the store count by category in Germany. Leading the way is Food & Drink, with 31.89K stores, which is 37.00% of the total stores in the region. Next is Apparel, contributing 12.61K stores, or 14.63% of the region's total. Home & Garden also has a notable presence, with 7.96K stores, making up 9.23% of the store count in Germany. This breakdown provides a clear picture of the diverse retail landscape in Germany, showcasing the variety and scale of stores across different categories.

In Germany, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 110.67K stores, accounting for 26.83% of the total store count in the region. This is closely followed by Shopify, which supports 109.52K stores, representing 26.55% of the region's total. Custom Cart makes a significant contribution with 69.92K stores, or 16.95% of the total. The chart underscores the diversity and preferences of store owners in Germany regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Germany. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $747.55B, which constitutes 91.34% of the region's total sales on platforms. Custom Cart reports sales of $51.78B, accounting for 6.33% of the total platform sales in Germany. Shopify also holds a notable share, with its sales reaching $5.11B, representing 0.62% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Germany, highlighting which platforms are driving the most sales.

In Germany, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $744.99B, which is 91.02% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $11.39B in sales and comprising 1.39% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $7.82B, accounting for 0.96% of the total sales in Germany. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Germany, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $11.10M units representing 11.62% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $6.12M units, comprising 6.40% of the total. Home & Garden also contributes significantly with a spend of $4.90M units, accounting for 5.13% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Germany online retailers by Monthly Sales. Most Germany stores' Monthly Sales are Less than $100.00, there are 187.57K stores, which is 98.88% of total. In second place, 1.25K stores' Monthly Sales are $10.00M to $100.00M, which is 0.66% of total. Meanwhile, 556 stores' Monthly Sales are $100.00K to $1.00M, which is 0.29% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Germany online retailers by Number of Employee. Most Germany stores' Number of Employee are Less than 10, there are 48.86K stores, which is 89.22% of total. In second place, 1.64K stores' Number of Employee are 10 to 20, which is 3.00% of total. Meanwhile, 1.5K stores' Number of Employee are 20 to 50, which is 2.73% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Germany online retailers by Monthly Visitors. Most Germany stores' Monthly Visitors are Less than 100, there are 150.31K stores, which is 58.84% of total. In second place, 66.46K stores' Monthly Visitors are 100 to 1K, which is 26.02% of total. Meanwhile, 29.98K stores' Monthly Visitors are 1K to 10K, which is 11.74% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Germany online retailers by Monthly Views. Most Germany stores' Monthly Views are Less than 100, there are 102.93K stores, which is 40.29% of total. In second place, 84.25K stores' Monthly Views are 100 to 1K, which is 32.98% of total. Meanwhile, 48.53K stores' Monthly Views are 1K to 10K, which is 19.00% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Germany online retailers by Monthly Product Sold. Most Germany stores' Monthly Product Sold are Less than 100, there are 252.25K stores, which is 75.63% of total. In second place, 63.13K stores' Monthly Product Sold are 100 to 1K, which is 18.93% of total. Meanwhile, 13.6K stores' Monthly Product Sold are 1K to 10K, which is 4.08% of total. This breakdown reveals insights into Germany stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.