eCommerce Statistics in Ethiopia 2025

This chart offers an insightful look at the store count by category in Ethiopia. Leading the way is Apparel, with 87 stores, which is 13.57% of the total stores in the region. Next is Travel, contributing 85 stores, or 13.26% of the region's total. Food & Drink also has a notable presence, with 72 stores, making up 11.23% of the store count in Ethiopia. This breakdown provides a clear picture of the diverse retail landscape in Ethiopia, showcasing the variety and scale of stores across different categories.

In Ethiopia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 632 stores, accounting for 72.31% of the total store count in the region. This is closely followed by Custom Cart, which supports 99 stores, representing 11.33% of the region's total. Shopify makes a significant contribution with 69 stores, or 7.89% of the total. The chart underscores the diversity and preferences of store owners in Ethiopia regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Ethiopia. WooCommerce shows a significant lead, with total sales amounting to $21.28M, which constitutes 59.75% of the region's total sales on platforms. Custom Cart reports sales of $14.33M, accounting for 40.25% of the total platform sales in Ethiopia. BaseKit also holds a notable share, with its sales reaching $0.00, representing <0.01% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Ethiopia, highlighting which platforms are driving the most sales.

In Ethiopia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Jobs & Education, as a prominent category, generates significant sales, totaling $276.99K, which is 0.78% of the region's total sales in this sector. Adult follows with robust sales figures, achieving $0.00 in sales and comprising <0.01% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $0.00, accounting for <0.01% of the total sales in Ethiopia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Ethiopia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $8.60K units representing 71.12% of the overall spending. Following closely behind is Home & Garden with a spend of $2.00K units, comprising 16.53% of the total. Adult also contributes significantly with a spend of $0.00 units, accounting for <0.01% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Ethiopia online retailers by Monthly Sales. Most Ethiopia stores' Monthly Sales are Less than $100.00, there are 274 stores, which is 98.92% of total. In second place, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 0.72% of total. Meanwhile, 1 stores' Monthly Sales are $100.00K to $1.00M, which is 0.36% of total. This breakdown reveals insights into Ethiopia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Ethiopia online retailers by Number of Employee. Most Ethiopia stores' Number of Employee are Less than 10, there are 259 stores, which is 96.28% of total. In second place, 3 stores' Number of Employee are 20 to 50, which is 1.12% of total. Meanwhile, 3 stores' Number of Employee are 1K to 5K, which is 1.12% of total. This breakdown reveals insights into Ethiopia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Ethiopia online retailers by Monthly Visitors. Most Ethiopia stores' Monthly Visitors are Less than 100, there are 269 stores, which is 71.35% of total. In second place, 78 stores' Monthly Visitors are 100 to 1K, which is 20.69% of total. Meanwhile, 24 stores' Monthly Visitors are 1K to 10K, which is 6.37% of total. This breakdown reveals insights into Ethiopia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Ethiopia online retailers by Monthly Views. Most Ethiopia stores' Monthly Views are Less than 100, there are 195 stores, which is 51.72% of total. In second place, 117 stores' Monthly Views are 100 to 1K, which is 31.03% of total. Meanwhile, 51 stores' Monthly Views are 1K to 10K, which is 13.53% of total. This breakdown reveals insights into Ethiopia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Ethiopia online retailers by Monthly Product Sold. Most Ethiopia stores' Monthly Product Sold are Less than 100, there are 541 stores, which is 88.25% of total. In second place, 55 stores' Monthly Product Sold are 100 to 1K, which is 8.97% of total. Meanwhile, 10 stores' Monthly Product Sold are 1K to 10K, which is 1.63% of total. This breakdown reveals insights into Ethiopia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.