eCommerce Statistics in Guatemala 2025

This chart offers an insightful look at the store count by category in Guatemala. Leading the way is Apparel, with 109 stores, which is 16.57% of the total stores in the region. Next is Food & Drink, contributing 96 stores, or 14.59% of the region's total. Home & Garden also has a notable presence, with 73 stores, making up 11.09% of the store count in Guatemala. This breakdown provides a clear picture of the diverse retail landscape in Guatemala, showcasing the variety and scale of stores across different categories.

In Guatemala, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 2.39K stores, accounting for 52.68% of the total store count in the region. This is closely followed by Shopify, which supports 917 stores, representing 20.22% of the region's total. Wix makes a significant contribution with 416 stores, or 9.17% of the total. The chart underscores the diversity and preferences of store owners in Guatemala regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Guatemala. VTEX shows a significant lead, with total sales amounting to $56.45B, which constitutes 99.03% of the region's total sales on platforms. WooCommerce reports sales of $253.77M, accounting for 0.45% of the total platform sales in Guatemala. Shopify also holds a notable share, with its sales reaching $182.32M, representing 0.32% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Guatemala, highlighting which platforms are driving the most sales.

In Guatemala, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $108.46M, which is 0.19% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $98.09M in sales and comprising 0.17% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $92.99M, accounting for 0.16% of the total sales in Guatemala. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Guatemala, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $411.76K units representing 43.99% of the overall spending. Following closely behind is Pets & Animals with a spend of $41.89K units, comprising 4.48% of the total. Beauty & Fitness also contributes significantly with a spend of $32.60K units, accounting for 3.48% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Guatemala online retailers by Monthly Sales. Most Guatemala stores' Monthly Sales are Less than $100.00, there are 1.84K stores, which is 98.29% of total. In second place, 23 stores' Monthly Sales are $10.00M to $100.00M, which is 1.23% of total. Meanwhile, 6 stores' Monthly Sales are $100.00K to $1.00M, which is 0.32% of total. This breakdown reveals insights into Guatemala stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Guatemala online retailers by Number of Employee. Most Guatemala stores' Number of Employee are Less than 10, there are 620 stores, which is 79.39% of total. In second place, 30 stores' Number of Employee are 10 to 20, which is 3.84% of total. Meanwhile, 29 stores' Number of Employee are 20 to 50, which is 3.71% of total. This breakdown reveals insights into Guatemala stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Guatemala online retailers by Monthly Visitors. Most Guatemala stores' Monthly Visitors are Less than 100, there are 1.66K stores, which is 62.15% of total. In second place, 620 stores' Monthly Visitors are 100 to 1K, which is 23.19% of total. Meanwhile, 311 stores' Monthly Visitors are 1K to 10K, which is 11.63% of total. This breakdown reveals insights into Guatemala stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Guatemala online retailers by Monthly Views. Most Guatemala stores' Monthly Views are Less than 100, there are 1.18K stores, which is 44.17% of total. In second place, 813 stores' Monthly Views are 100 to 1K, which is 30.40% of total. Meanwhile, 476 stores' Monthly Views are 1K to 10K, which is 17.80% of total. This breakdown reveals insights into Guatemala stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Guatemala online retailers by Monthly Product Sold. Most Guatemala stores' Monthly Product Sold are Less than 100, there are 2.5K stores, which is 70.58% of total. In second place, 803 stores' Monthly Product Sold are 100 to 1K, which is 22.70% of total. Meanwhile, 162 stores' Monthly Product Sold are 1K to 10K, which is 4.58% of total. This breakdown reveals insights into Guatemala stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.