eCommerce Statistics in Hong Kong 2026
Discover the latest eCommerce statistics in Hong Kong for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Hong Kong, uncovering the distribution of stores across categories and platforms.
Hong Kong Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Hong Kong. Leading the way is Apparel, with 8.55K stores, which is 23.92% of the total stores in the region. Next is Food & Drink, contributing 3.91K stores, or 10.95% of the region's total. Home & Garden also has a notable presence, with 3.82K stores, making up 10.70% of the store count in Hong Kong. This breakdown provides a clear picture of the diverse retail landscape in Hong Kong, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 8.55K | 23.92% |
| Food & Drink | 3.91K | 10.95% |
| Home & Garden | 3.82K | 10.70% |
| Beauty & Fitness | 3.49K | 9.77% |
| Health | 1.81K | 5.05% |
| people-society | 1.42K | 3.98% |
| Consumer Electronics | 1.29K | 3.60% |
| Computers | 1.22K | 3.42% |
| Business & Industrial | 1.15K | 3.21% |
| Toys & Hobbies | 1.08K | 3.03% |
| Others | 8K | 22.37% |
Hong Kong Total Online Stores by Platform
In Hong Kong, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 20.48K stores, accounting for 44.38% of the total store count in the region. This is closely followed by WooCommerce, which supports 7.46K stores, representing 16.16% of the region's total. Wix makes a significant contribution with 4.63K stores, or 10.03% of the total. The chart underscores the diversity and preferences of store owners in Hong Kong regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 20.48K | 44.38% |
| WooCommerce | 7.46K | 16.16% |
| Wix | 4.63K | 10.03% |
| SHOPLINE | 4.03K | 8.73% |
| Custom Cart | 2.82K | 6.11% |
| OpenCart | 1.72K | 3.73% |
| Boutir | 1.4K | 3.03% |
| Ecwid | 816 | 1.77% |
| Magento | 537 | 1.16% |
| Squarespace | 428 | 0.93% |
| Others | 1.84K | 3.98% |
Hong Kong Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Hong Kong. Magento shows a significant lead, with total sales amounting to $160.19B, which constitutes 54.04% of the region's total sales on platforms. Shopify reports sales of $71.48B, accounting for 24.11% of the total platform sales in Hong Kong. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $44.20B, representing 14.91% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Hong Kong, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Magento | $160.19B | 54.04% |
| Shopify | $71.48B | 24.11% |
| Salesforce Commerce Cloud | $44.20B | 14.91% |
| Custom Cart | $19.99B | 6.74% |
| WooCommerce | $145.45M | 0.05% |
| 91APP | $85.61M | 0.03% |
| Wix | $79.75M | 0.03% |
| OpenCart | $72.14M | 0.02% |
| Oracle Commerce | $39.83M | 0.01% |
| Volusion | $34.79M | 0.01% |
Hong Kong Online Stores Monthly Sales by Industry
In Hong Kong, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $160.27B, which is 54.07% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $130.97B in sales and comprising 44.19% of the region's total. Consumer Electronics contributes a considerable amount to the regional market, with sales of $632.48M, accounting for 0.21% of the total sales in Hong Kong. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Home & Garden | $160.27B | 54.07% |
| Apparel | $130.97B | 44.19% |
| Consumer Electronics | $632.48M | 0.21% |
| Beauty & Fitness | $593.33M | 0.20% |
| Toys & Hobbies | $520.07M | 0.18% |
| Computers | $475.90M | 0.16% |
| Business & Industrial | $393.46M | 0.13% |
| Travel | $310.37M | 0.10% |
| Sports | $298.54M | 0.10% |
| Food & Drink | $273.69M | 0.09% |
Hong Kong Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Hong Kong, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $7.74M units representing 27.22% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $2.62M units, comprising 9.20% of the total. Home & Garden also contributes significantly with a spend of $2.48M units, accounting for 8.74% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $7.74M | 27.22% |
| Beauty & Fitness | $2.62M | 9.20% |
| Home & Garden | $2.48M | 8.74% |
| Computers | $2.41M | 8.49% |
| Consumer Electronics | $1.96M | 6.91% |
| Food & Drink | $1.95M | 6.87% |
| Health | $1.48M | 5.20% |
| Arts & Entertainment | $1.09M | 3.83% |
| Toys & Hobbies | $909.07K | 3.20% |
| people-society | $849.97K | 2.99% |
Hong Kong Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Sales. Most Hong Kong stores' Monthly Sales are Less than $100.00, there are 18.9K stores, which is 97.40% of total. In second place, 300 stores' Monthly Sales are $10.00M to $100.00M, which is 1.55% of total. Meanwhile, 123 stores' Monthly Sales are $100.00K to $1.00M, which is 0.63% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 18.9K | 97.40% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 2 | 0.01% |
| $10.00K to $100.00K | 1 | <0.01% |
| $100.00K to $1.00M | 123 | 0.63% |
| $1.00M to $10.00M | 68 | 0.35% |
| $10.00M to $100.00M | 300 | 1.55% |
| $100.00M to $1.00B | 6 | 0.03% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 4 | 0.02% |
Hong Kong Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Hong Kong online retailers by Number of Employee. Most Hong Kong stores' Number of Employee are Less than 10, there are 5.25K stores, which is 80.18% of total. In second place, 285 stores' Number of Employee are 20 to 50, which is 4.35% of total. Meanwhile, 253 stores' Number of Employee are 10 to 20, which is 3.87% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 5.25K | 80.18% |
| 10 to 20 | 253 | 3.87% |
| 20 to 50 | 285 | 4.35% |
| 50 to 100 | 208 | 3.18% |
| 100 to 200 | 165 | 2.52% |
| 200 to 500 | 135 | 2.06% |
| 500 to 1K | 62 | 0.95% |
| 1K to 5K | 87 | 1.33% |
| 5K to 10K | 78 | 1.19% |
| More than 10K | 24 | 0.37% |
Hong Kong Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Visitors. Most Hong Kong stores' Monthly Visitors are Less than 100, there are 15.43K stores, which is 57.07% of total. In second place, 7K stores' Monthly Visitors are 100 to 1K, which is 25.89% of total. Meanwhile, 3.5K stores' Monthly Visitors are 1K to 10K, which is 12.95% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 15.43K | 57.07% |
| 100 to 1K | 7K | 25.89% |
| 1K to 10K | 3.5K | 12.95% |
| 10K to 100K | 924 | 3.42% |
| 100K to 1M | 152 | 0.56% |
| 1M to 10M | 32 | 0.12% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Hong Kong Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Views. Most Hong Kong stores' Monthly Views are Less than 100, there are 10.44K stores, which is 38.63% of total. In second place, 8.82K stores' Monthly Views are 100 to 1K, which is 32.65% of total. Meanwhile, 5.39K stores' Monthly Views are 1K to 10K, which is 19.94% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 10.44K | 38.63% |
| 100 to 1K | 8.82K | 32.65% |
| 1K to 10K | 5.39K | 19.94% |
| 10K to 100K | 1.89K | 7.00% |
| 100K to 1M | 404 | 1.49% |
| 1M to 10M | 74 | 0.27% |
| 10M to 100M | 4 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Hong Kong Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Hong Kong online retailers by Monthly Product Sold. Most Hong Kong stores' Monthly Product Sold are Less than 100, there are 27.88K stores, which is 72.05% of total. In second place, 8.57K stores' Monthly Product Sold are 100 to 1K, which is 22.13% of total. Meanwhile, 1.89K stores' Monthly Product Sold are 1K to 10K, which is 4.88% of total. This breakdown reveals insights into Hong Kong stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 27.88K | 72.05% |
| 100 to 1K | 8.57K | 22.13% |
| 1K to 10K | 1.89K | 4.88% |
| 10K to 100K | 316 | 0.82% |
| 100K to 1M | 43 | 0.11% |
| 1M to 10M | 5 | 0.01% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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