eCommerce Statistics in Indonesia 2025

This chart offers an insightful look at the store count by category in Indonesia. Leading the way is Apparel, with 2.43K stores, which is 21.83% of the total stores in the region. Next is Home & Garden, contributing 1.31K stores, or 11.80% of the region's total. Food & Drink also has a notable presence, with 832 stores, making up 7.49% of the store count in Indonesia. This breakdown provides a clear picture of the diverse retail landscape in Indonesia, showcasing the variety and scale of stores across different categories.

In Indonesia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 21.96K stores, accounting for 58.27% of the total store count in the region. This is closely followed by Custom Cart, which supports 6.16K stores, representing 16.34% of the region's total. Shopify makes a significant contribution with 5.72K stores, or 15.17% of the total. The chart underscores the diversity and preferences of store owners in Indonesia regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.78B, which constitutes 46.94% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.74% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.02B, representing 17.16% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Consumer Electronics, as a prominent category, generates significant sales, totaling $235.02M, which is 3.97% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $218.19M in sales and comprising 3.68% of the region's total. Travel contributes a considerable amount to the regional market, with sales of $207.40M, accounting for 3.50% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Indonesia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.03M units representing 32.49% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $242.87K units, comprising 7.63% of the total. Home & Garden also contributes significantly with a spend of $108.03K units, accounting for 3.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 72 stores' Monthly Sales are $10.00M to $100.00M, which is 0.51% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Indonesia online retailers by Number of Employee. Most Indonesia stores' Number of Employee are Less than 10, there are 6.53K stores, which is 83.73% of total. In second place, 453 stores' Number of Employee are 50 to 100, which is 5.80% of total. Meanwhile, 200 stores' Number of Employee are 20 to 50, which is 2.56% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Visitors. Most Indonesia stores' Monthly Visitors are Less than 100, there are 13.76K stores, which is 62.70% of total. In second place, 4.67K stores' Monthly Visitors are 100 to 1K, which is 21.26% of total. Meanwhile, 2.33K stores' Monthly Visitors are 1K to 10K, which is 10.63% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Views. Most Indonesia stores' Monthly Views are Less than 100, there are 10.3K stores, which is 46.91% of total. In second place, 5.99K stores' Monthly Views are 100 to 1K, which is 27.29% of total. Meanwhile, 3.66K stores' Monthly Views are 1K to 10K, which is 16.69% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Product Sold. Most Indonesia stores' Monthly Product Sold are Less than 100, there are 21.28K stores, which is 76.03% of total. In second place, 5.29K stores' Monthly Product Sold are 100 to 1K, which is 18.88% of total. Meanwhile, 1.01K stores' Monthly Product Sold are 1K to 10K, which is 3.60% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.