eCommerce Statistics in Indonesia 2026
Discover the latest eCommerce statistics in Indonesia for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.
Indonesia Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Indonesia. Leading the way is Apparel, with 2.43K stores, which is 21.83% of the total stores in the region. Next is Home & Garden, contributing 1.31K stores, or 11.80% of the region's total. Food & Drink also has a notable presence, with 833 stores, making up 7.50% of the store count in Indonesia. This breakdown provides a clear picture of the diverse retail landscape in Indonesia, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 2.43K | 21.83% |
| Home & Garden | 1.31K | 11.80% |
| Food & Drink | 833 | 7.50% |
| Business & Industrial | 759 | 6.83% |
| Beauty & Fitness | 753 | 6.78% |
| Computers | 550 | 4.95% |
| people-society | 524 | 4.72% |
| Travel | 512 | 4.61% |
| Sports | 489 | 4.40% |
| Arts & Entertainment | 354 | 3.19% |
| Others | 2.6K | 23.40% |
Indonesia Total Online Stores by Platform
In Indonesia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 21.96K stores, accounting for 58.27% of the total store count in the region. This is closely followed by Custom Cart, which supports 6.16K stores, representing 16.34% of the region's total. Shopify makes a significant contribution with 5.72K stores, or 15.17% of the total. The chart underscores the diversity and preferences of store owners in Indonesia regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 21.96K | 58.27% |
| Custom Cart | 6.16K | 16.34% |
| Shopify | 5.72K | 15.17% |
| Wix | 876 | 2.32% |
| OpenCart | 567 | 1.50% |
| Odoo | 520 | 1.38% |
| PrestaShop | 354 | 0.94% |
| Magento | 326 | 0.87% |
| SIRCLO | 293 | 0.78% |
| Ecwid | 261 | 0.69% |
| Others | 652 | 1.73% |
Indonesia Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $3.04B, which constitutes 49.11% of the region's total sales on platforms. WooCommerce reports sales of $1.89B, accounting for 30.56% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.02B, representing 16.42% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $3.04B | 49.11% |
| WooCommerce | $1.89B | 30.56% |
| Magento | $1.02B | 16.42% |
| SAP Commerce Cloud | $86.16M | 1.39% |
| Salesforce Commerce Cloud | $64.17M | 1.04% |
| Shopify | $62.03M | 1.00% |
| OpenCart | $20.17M | 0.33% |
| Squarespace | $4.83M | 0.08% |
| Odoo | $4.10M | 0.07% |
| Ecwid | $795.70K | 0.01% |
Indonesia Online Stores Monthly Sales by Industry
In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $453.27M, which is 7.32% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $245.46M in sales and comprising 3.96% of the region's total. Food & Drink contributes a considerable amount to the regional market, with sales of $219.83M, accounting for 3.55% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $453.27M | 7.32% |
| Consumer Electronics | $245.46M | 3.96% |
| Food & Drink | $219.83M | 3.55% |
| Travel | $219.64M | 3.55% |
| Beauty & Fitness | $139.77M | 2.26% |
| Jobs & Education | $79.89M | 1.29% |
| Sports | $50.44M | 0.81% |
| Health | $30.79M | 0.50% |
| Books & Literature | $22.16M | 0.36% |
| Games | $11.16M | 0.18% |
Indonesia Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Indonesia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.03M units representing 32.49% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $242.87K units, comprising 7.63% of the total. Home & Garden also contributes significantly with a spend of $108.03K units, accounting for 3.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $1.03M | 32.49% |
| Beauty & Fitness | $242.87K | 7.63% |
| Home & Garden | $108.03K | 3.39% |
| Food & Drink | $103.54K | 3.25% |
| Sports | $103.22K | 3.24% |
| Gifts & Special Events | $75.59K | 2.37% |
| people-society | $56.20K | 1.76% |
| Consumer Electronics | $54.89K | 1.72% |
| Pets & Animals | $52.98K | 1.66% |
| Arts & Entertainment | $37.08K | 1.16% |
Indonesia Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.43% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 73 stores' Monthly Sales are $10.00M to $100.00M, which is 0.52% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 13.83K | 98.43% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 86 | 0.61% |
| $1.00M to $10.00M | 49 | 0.35% |
| $10.00M to $100.00M | 73 | 0.52% |
| $100.00M to $1.00B | 13 | 0.09% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Indonesia Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Indonesia online retailers by Number of Employee. Most Indonesia stores' Number of Employee are Less than 10, there are 6.54K stores, which is 83.73% of total. In second place, 452 stores' Number of Employee are 50 to 100, which is 5.79% of total. Meanwhile, 200 stores' Number of Employee are 20 to 50, which is 2.56% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 6.54K | 83.73% |
| 10 to 20 | 194 | 2.49% |
| 20 to 50 | 200 | 2.56% |
| 50 to 100 | 452 | 5.79% |
| 100 to 200 | 144 | 1.84% |
| 200 to 500 | 101 | 1.29% |
| 500 to 1K | 51 | 0.65% |
| 1K to 5K | 76 | 0.97% |
| 5K to 10K | 35 | 0.45% |
| More than 10K | 17 | 0.22% |
Indonesia Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Visitors. Most Indonesia stores' Monthly Visitors are Less than 100, there are 13.76K stores, which is 62.70% of total. In second place, 4.67K stores' Monthly Visitors are 100 to 1K, which is 21.26% of total. Meanwhile, 2.33K stores' Monthly Visitors are 1K to 10K, which is 10.63% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 13.76K | 62.70% |
| 100 to 1K | 4.67K | 21.26% |
| 1K to 10K | 2.33K | 10.63% |
| 10K to 100K | 689 | 3.14% |
| 100K to 1M | 472 | 2.15% |
| 1M to 10M | 22 | 0.10% |
| 10M to 100M | 5 | 0.02% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Indonesia Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Views. Most Indonesia stores' Monthly Views are Less than 100, there are 10.3K stores, which is 46.91% of total. In second place, 5.99K stores' Monthly Views are 100 to 1K, which is 27.28% of total. Meanwhile, 3.66K stores' Monthly Views are 1K to 10K, which is 16.69% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 10.3K | 46.91% |
| 100 to 1K | 5.99K | 27.28% |
| 1K to 10K | 3.66K | 16.69% |
| 10K to 100K | 1.27K | 5.78% |
| 100K to 1M | 646 | 2.94% |
| 1M to 10M | 78 | 0.36% |
| 10M to 100M | 7 | 0.03% |
| 100M to 1B | 3 | 0.01% |
| More than 1B | 0 | <0.01% |
Indonesia Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Product Sold. Most Indonesia stores' Monthly Product Sold are Less than 100, there are 21.29K stores, which is 76.03% of total. In second place, 5.29K stores' Monthly Product Sold are 100 to 1K, which is 18.88% of total. Meanwhile, 1.01K stores' Monthly Product Sold are 1K to 10K, which is 3.60% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.29K | 76.03% |
| 100 to 1K | 5.29K | 18.88% |
| 1K to 10K | 1.01K | 3.60% |
| 10K to 100K | 314 | 1.12% |
| 100K to 1M | 74 | 0.26% |
| 1M to 10M | 25 | 0.09% |
| 10M to 100M | 3 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.