eCommerce Statistics in Iceland 2026
Discover the latest eCommerce statistics in Iceland for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Iceland, uncovering the distribution of stores across categories and platforms.
Iceland Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Iceland. Leading the way is Apparel, with 363 stores, which is 20.95% of the total stores in the region. Next is Travel, contributing 204 stores, or 11.77% of the region's total. Beauty & Fitness also has a notable presence, with 159 stores, making up 9.17% of the store count in Iceland. This breakdown provides a clear picture of the diverse retail landscape in Iceland, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 363 | 20.95% |
| Travel | 204 | 11.77% |
| Beauty & Fitness | 159 | 9.17% |
| Home & Garden | 138 | 7.96% |
| Food & Drink | 121 | 6.98% |
| Sports | 113 | 6.52% |
| Health | 112 | 6.46% |
| Arts & Entertainment | 96 | 5.54% |
| Toys & Hobbies | 71 | 4.10% |
| people-society | 49 | 2.83% |
| Others | 307 | 17.71% |
Iceland Total Online Stores by Platform
In Iceland, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 2.57K stores, accounting for 46.97% of the total store count in the region. This is closely followed by Shopify, which supports 1.88K stores, representing 34.33% of the region's total. Custom Cart makes a significant contribution with 316 stores, or 5.78% of the total. The chart underscores the diversity and preferences of store owners in Iceland regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 2.57K | 46.97% |
| Shopify | 1.88K | 34.33% |
| Custom Cart | 316 | 5.78% |
| Wix | 289 | 5.28% |
| Ecwid | 128 | 2.34% |
| Magento | 56 | 1.02% |
| Squarespace | 48 | 0.88% |
| OpenCart | 44 | 0.80% |
| Odoo | 24 | 0.44% |
| nopCommerce | 23 | 0.42% |
| Others | 95 | 1.74% |
Iceland Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Iceland. Custom Cart shows a significant lead, with total sales amounting to $254.42M, which constitutes 38.84% of the region's total sales on platforms. WooCommerce reports sales of $226.91M, accounting for 34.64% of the total platform sales in Iceland. Shopify also holds a notable share, with its sales reaching $98.27M, representing 15.00% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Iceland, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Custom Cart | $254.42M | 38.84% |
| WooCommerce | $226.91M | 34.64% |
| Shopify | $98.27M | 15.00% |
| Magento | $59.88M | 9.14% |
| Drupal Commerce | $15.65M | 2.39% |
| Bandcamp | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| Salesforce Commerce Cloud | $0.00 | <0.01% |
| Ecwid | $0.00 | <0.01% |
Iceland Online Stores Monthly Sales by Industry
In Iceland, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $215.12M, which is 32.84% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $137.50M in sales and comprising 20.99% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $32.09M, accounting for 4.90% of the total sales in Iceland. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $215.12M | 32.84% |
| Travel | $137.50M | 20.99% |
| Beauty & Fitness | $32.09M | 4.90% |
| Sports | $16.80M | 2.56% |
| Business & Industrial | $12.53M | 1.91% |
| Health | $960.25K | 0.15% |
| Safety & Survival | $505.86K | 0.08% |
| Home & Garden | $145.40K | 0.02% |
| Food & Drink | $119.55K | 0.02% |
| Adult | $0.00 | <0.01% |
Iceland Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Iceland, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $211.49K units representing 17.52% of the overall spending. Following closely behind is Home & Garden with a spend of $67.33K units, comprising 5.58% of the total. Beauty & Fitness also contributes significantly with a spend of $55.05K units, accounting for 4.56% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $211.49K | 17.52% |
| Home & Garden | $67.33K | 5.58% |
| Beauty & Fitness | $55.05K | 4.56% |
| Food & Drink | $54.61K | 4.52% |
| Pets & Animals | $39.20K | 3.25% |
| Sports | $33.29K | 2.76% |
| Toys & Hobbies | $23.24K | 1.93% |
| Arts & Entertainment | $11.04K | 0.91% |
| Travel | $7.29K | 0.60% |
| Jobs & Education | $6.50K | 0.54% |
Iceland Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Iceland online retailers by Monthly Sales. Most Iceland stores' Monthly Sales are Less than $100.00, there are 3.03K stores, which is 98.44% of total. In second place, 22 stores' Monthly Sales are $100.00K to $1.00M, which is 0.72% of total. Meanwhile, 21 stores' Monthly Sales are $10.00M to $100.00M, which is 0.68% of total. This breakdown reveals insights into Iceland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 3.03K | 98.44% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 22 | 0.72% |
| $1.00M to $10.00M | 4 | 0.13% |
| $10.00M to $100.00M | 21 | 0.68% |
| $100.00M to $1.00B | 1 | 0.03% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Iceland Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Iceland online retailers by Number of Employee. Most Iceland stores' Number of Employee are Less than 10, there are 568 stores, which is 69.61% of total. In second place, 55 stores' Number of Employee are 20 to 50, which is 6.74% of total. Meanwhile, 41 stores' Number of Employee are 10 to 20, which is 5.02% of total. This breakdown reveals insights into Iceland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 568 | 69.61% |
| 10 to 20 | 41 | 5.02% |
| 20 to 50 | 55 | 6.74% |
| 50 to 100 | 28 | 3.43% |
| 100 to 200 | 41 | 5.02% |
| 200 to 500 | 34 | 4.17% |
| 500 to 1K | 14 | 1.72% |
| 1K to 5K | 28 | 3.43% |
| 5K to 10K | 2 | 0.25% |
| More than 10K | 5 | 0.61% |
Iceland Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Iceland online retailers by Monthly Visitors. Most Iceland stores' Monthly Visitors are Less than 100, there are 1.9K stores, which is 52.96% of total. In second place, 1.07K stores' Monthly Visitors are 100 to 1K, which is 29.78% of total. Meanwhile, 518 stores' Monthly Visitors are 1K to 10K, which is 14.42% of total. This breakdown reveals insights into Iceland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.9K | 52.96% |
| 100 to 1K | 1.07K | 29.78% |
| 1K to 10K | 518 | 14.42% |
| 10K to 100K | 87 | 2.42% |
| 100K to 1M | 15 | 0.42% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Iceland Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Iceland online retailers by Monthly Views. Most Iceland stores' Monthly Views are 100 to 1K, there are 1.28K stores, which is 35.74% of total. In second place, 1.21K stores' Monthly Views are Less than 100, which is 33.68% of total. Meanwhile, 836 stores' Monthly Views are 1K to 10K, which is 23.27% of total. This breakdown reveals insights into Iceland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 1.21K | 33.68% |
| 100 to 1K | 1.28K | 35.74% |
| 1K to 10K | 836 | 23.27% |
| 10K to 100K | 220 | 6.12% |
| 100K to 1M | 40 | 1.11% |
| 1M to 10M | 3 | 0.08% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Iceland Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Iceland online retailers by Monthly Product Sold. Most Iceland stores' Monthly Product Sold are Less than 100, there are 3.11K stores, which is 66.86% of total. In second place, 1.17K stores' Monthly Product Sold are 100 to 1K, which is 25.04% of total. Meanwhile, 282 stores' Monthly Product Sold are 1K to 10K, which is 6.06% of total. This breakdown reveals insights into Iceland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.11K | 66.86% |
| 100 to 1K | 1.17K | 25.04% |
| 1K to 10K | 282 | 6.06% |
| 10K to 100K | 67 | 1.44% |
| 100K to 1M | 28 | 0.60% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.