Skip to main content

eCommerce Statistics in Japan 2025

Discover the latest eCommerce statistics in Japan for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Japan, uncovering the distribution of stores across categories and platforms.

Explore KPI benchmark

Japan Total Online Stores by Industry

This chart offers an insightful look at the store count by category in Japan. Leading the way is Apparel, with 4.42K stores, which is 25.67% of the total stores in the region. Next is Food & Drink, contributing 2.79K stores, or 16.20% of the region's total. Home & Garden also has a notable presence, with 1.48K stores, making up 8.58% of the store count in Japan. This breakdown provides a clear picture of the diverse retail landscape in Japan, showcasing the variety and scale of stores across different categories.

CategoriesStoresPercentage
Apparel4.42K25.67%
Food & Drink2.79K16.20%
Home & Garden1.48K8.58%
Beauty & Fitness1.34K7.78%
Arts & Entertainment1.33K7.70%
Sports7754.51%
Toys & Hobbies5493.19%
Autos & Vehicles4302.50%
Business & Industrial4072.37%
Jobs & Education3802.21%
Others3.32K19.29%

Japan Total Online Stores by Platform

In Japan, the distribution of stores across different platforms presents a dynamic picture of the market. BASE, as a leading platform, hosts 73.64K stores, accounting for 36.84% of the total store count in the region. This is closely followed by Shopify, which supports 36.46K stores, representing 18.24% of the region's total. STORES makes a significant contribution with 24.99K stores, or 12.50% of the total. The chart underscores the diversity and preferences of store owners in Japan regarding their choice of platform.

PlatformsStoresPercentage
BASE73.64K36.84%
Shopify36.46K18.24%
STORES24.99K12.50%
Color Me Shop19.4K9.71%
Custom Cart15.77K7.89%
Wix10.12K5.06%
WooCommerce8.19K4.10%
Ecwid2.02K1.01%
Future Shop1.91K0.95%
SHOPLINE1.86K0.93%
Others5.53K2.77%

Japan Online Stores Monthly Sales by Platform

This chart illustrates the estimated sales amounts generated by stores on various platforms within Japan. Custom Cart shows a significant lead, with total sales amounting to $77.54B, which constitutes 47.55% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $37.57B, accounting for 23.04% of the total platform sales in Japan. Shopify also holds a notable share, with its sales reaching $33.14B, representing 20.33% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Japan, highlighting which platforms are driving the most sales.

PlatformsEstimated SalesPercentage
Custom Cart$77.54B47.55%
SAP Commerce Cloud$37.57B23.04%
Shopify$33.14B20.33%
Future Shop$4.00B2.46%
Salesforce Commerce Cloud$3.43B2.10%
ecbeing$3.39B2.08%
WooCommerce$1.61B0.99%
Magento$878.21M0.54%
ebisumart$577.23M0.35%
Color Me Shop$469.61M0.29%

Japan Online Stores Monthly Sales by Industry

In Japan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Sports, as a prominent category, generates significant sales, totaling $38.87B, which is 23.84% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $10.06B in sales and comprising 6.17% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $3.45B, accounting for 2.11% of the total sales in Japan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

CategoriesEstimated SalesPercentage
Sports$38.87B23.84%
Apparel$10.06B6.17%
Beauty & Fitness$3.45B2.11%
Home & Garden$1.96B1.20%
Food & Drink$1.85B1.13%
Health$1.14B0.70%
Travel$1.01B0.62%
Consumer Electronics$833.18M0.51%
Business & Industrial$818.15M0.50%
Games$816.78M0.50%

Japan Online Stores App Spend by Industry

The pie chart showcases the distribution of app/software spending by store category in Japan, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $2.30M units representing 9.37% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.19M units, comprising 4.83% of the total. Food & Drink also contributes significantly with a spend of $1.07M units, accounting for 4.37% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

CategoriesApp SpendPercentage
Apparel$2.30M9.37%
Beauty & Fitness$1.19M4.83%
Food & Drink$1.07M4.37%
Home & Garden$622.71K2.53%
Sports$276.09K1.12%
Computers$246.66K1.00%
Arts & Entertainment$225.49K0.92%
Toys & Hobbies$218.30K0.89%
Consumer Electronics$169.94K0.69%
Health$142.94K0.58%

Japan Stores Distributed by Monthly Sales

This chart provides a detailed overview of the number of Japan online retailers by Monthly Sales. Most Japan stores' Monthly Sales are Less than $100.00, there are 52.45K stores, which is 97.97% of total. In second place, 696 stores' Monthly Sales are $10.00M to $100.00M, which is 1.30% of total. Meanwhile, 188 stores' Monthly Sales are $100.00K to $1.00M, which is 0.35% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly SalesStoresPercentage
Less than $100.0052.45K97.97%
$100.00 to $1.00K0<0.01%
$1.00K to $10.00K0<0.01%
$10.00K to $100.00K1<0.01%
$100.00K to $1.00M1880.35%
$1.00M to $10.00M1160.22%
$10.00M to $100.00M6961.30%
$100.00M to $1.00B830.16%
$1.00B to $10.00B1<0.01%
More than $10.00B3<0.01%

Japan Stores Distributed by Number of Employee

This chart provides a detailed overview of the number of Japan online retailers by Number of Employee. Most Japan stores' Number of Employee are Less than 10, there are 11.27K stores, which is 86.86% of total. In second place, 396 stores' Number of Employee are 20 to 50, which is 3.05% of total. Meanwhile, 336 stores' Number of Employee are 10 to 20, which is 2.59% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Number of EmployeeStoresPercentage
Less than 1011.27K86.86%
10 to 203362.59%
20 to 503963.05%
50 to 1002521.94%
100 to 2002001.54%
200 to 5001911.47%
500 to 1K910.70%
1K to 5K1431.10%
5K to 10K540.42%
More than 10K430.33%

Japan Stores Distributed by Monthly Visitors

This chart provides a detailed overview of the number of Japan online retailers by Monthly Visitors. Most Japan stores' Monthly Visitors are Less than 100, there are 40.05K stores, which is 54.83% of total. In second place, 18.47K stores' Monthly Visitors are 100 to 1K, which is 25.29% of total. Meanwhile, 10.36K stores' Monthly Visitors are 1K to 10K, which is 14.19% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly VisitorsStoresPercentage
Less than 10040.05K54.83%
100 to 1K18.47K25.29%
1K to 10K10.36K14.19%
10K to 100K3.11K4.26%
100K to 1M8851.21%
1M to 10M1270.17%
10M to 100M160.02%
100M to 1B130.02%
1B to 10B0<0.01%
More than 10B0<0.01%

Japan Stores Distributed by Monthly Views

This chart provides a detailed overview of the number of Japan online retailers by Monthly Views. Most Japan stores' Monthly Views are Less than 100, there are 26.81K stores, which is 36.70% of total. In second place, 23.39K stores' Monthly Views are 100 to 1K, which is 32.02% of total. Meanwhile, 14.84K stores' Monthly Views are 1K to 10K, which is 20.32% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly ViewsStoresPercentage
Less than 10026.81K36.70%
100 to 1K23.39K32.02%
1K to 10K14.84K20.32%
10K to 100K5.81K7.95%
100K to 1M1.82K2.50%
1M to 10M3100.42%
10M to 100M540.07%
100M to 1B130.02%
More than 1B0<0.01%

Japan Stores Distributed by Monthly Product Sold

This chart provides a detailed overview of the number of Japan online retailers by Monthly Product Sold. Most Japan stores' Monthly Product Sold are Less than 100, there are 137.98K stores, which is 84.50% of total. In second place, 19.55K stores' Monthly Product Sold are 100 to 1K, which is 11.97% of total. Meanwhile, 3.76K stores' Monthly Product Sold are 1K to 10K, which is 2.30% of total. This breakdown reveals insights into Japan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly Product SoldStoresPercentage
Less than 100137.98K84.50%
100 to 1K19.55K11.97%
1K to 10K3.76K2.30%
10K to 100K1.37K0.84%
100K to 1M4280.26%
1M to 10M1730.11%
10M to 100M240.01%
100M to 1B1<0.01%
1B to 10B0<0.01%
More than 10B0<0.01%