eCommerce Statistics in Kenya 2026
Discover the latest eCommerce statistics in Kenya for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Kenya, uncovering the distribution of stores across categories and platforms.
Kenya Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Kenya. Leading the way is Home & Garden, with 1.52K stores, which is 12.51% of the total stores in the region. Next is Business & Industrial, contributing 1.39K stores, or 11.43% of the region's total. Computers also has a notable presence, with 1.05K stores, making up 8.68% of the store count in Kenya. This breakdown provides a clear picture of the diverse retail landscape in Kenya, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 1.52K | 12.51% |
| Business & Industrial | 1.39K | 11.43% |
| Computers | 1.05K | 8.68% |
| Apparel | 981 | 8.08% |
| Travel | 777 | 6.40% |
| Food & Drink | 771 | 6.35% |
| people-society | 770 | 6.34% |
| Beauty & Fitness | 681 | 5.61% |
| Health | 573 | 4.72% |
| Consumer Electronics | 566 | 4.66% |
| Others | 3.06K | 25.21% |
Kenya Total Online Stores by Platform
In Kenya, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 10.11K stores, accounting for 75.33% of the total store count in the region. This is closely followed by Custom Cart, which supports 1.28K stores, representing 9.56% of the region's total. Shopify makes a significant contribution with 1.15K stores, or 8.59% of the total. The chart underscores the diversity and preferences of store owners in Kenya regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| WooCommerce | 10.11K | 75.33% |
| Custom Cart | 1.28K | 9.56% |
| Shopify | 1.15K | 8.59% |
| Wix | 280 | 2.09% |
| Odoo | 171 | 1.27% |
| Ecwid | 112 | 0.83% |
| OpenCart | 107 | 0.80% |
| Magento | 57 | 0.42% |
| PrestaShop | 52 | 0.39% |
| Spree Commerce | 16 | 0.12% |
| Others | 80 | 0.60% |
Kenya Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Kenya. WooCommerce shows a significant lead, with total sales amounting to $50.95M, which constitutes 69.31% of the region's total sales on platforms. Custom Cart reports sales of $21.91M, accounting for 29.81% of the total platform sales in Kenya. Shopify also holds a notable share, with its sales reaching $651.98K, representing 0.89% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Kenya, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| WooCommerce | $50.95M | 69.31% |
| Custom Cart | $21.91M | 29.81% |
| Shopify | $651.98K | 0.89% |
| AllValue | $0.00 | <0.01% |
| BaseKit | $0.00 | <0.01% |
| Big Cartel | $0.00 | <0.01% |
| BigCommerce | $0.00 | <0.01% |
| CCV Shop | $0.00 | <0.01% |
| Drupal Commerce | $0.00 | <0.01% |
| Dukaan | $0.00 | <0.01% |
Kenya Online Stores Monthly Sales by Industry
In Kenya, the estimated sales amount across various store categories provides key insights into the market's dynamics. Travel, as a prominent category, generates significant sales, totaling $36.02M, which is 49.00% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $18.40M in sales and comprising 25.03% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $17.74M, accounting for 24.13% of the total sales in Kenya. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Travel | $36.02M | 49.00% |
| Food & Drink | $18.40M | 25.03% |
| Mass Merchants & Department Stores | $17.74M | 24.13% |
| Home & Garden | $14.14M | 19.23% |
| Apparel | $680.69K | 0.93% |
| Business & Industrial | $413.19K | 0.56% |
| Finance | $250.56K | 0.34% |
| Health | $185.00K | 0.25% |
| Adult | $0.00 | <0.01% |
| Antiques & Collectibles | $0.00 | <0.01% |
Kenya Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Kenya, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $406.06K units representing 37.76% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $160.60K units, comprising 14.93% of the total. Home & Garden also contributes significantly with a spend of $112.49K units, accounting for 10.46% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $406.06K | 37.76% |
| Beauty & Fitness | $160.60K | 14.93% |
| Home & Garden | $112.49K | 10.46% |
| Food & Drink | $87.06K | 8.10% |
| Autos & Vehicles | $61.68K | 5.74% |
| Health | $54.87K | 5.10% |
| Sports | $46.78K | 4.35% |
| Pets & Animals | $42.29K | 3.93% |
| Gifts & Special Events | $35.89K | 3.34% |
| people-society | $18.34K | 1.71% |
Kenya Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Kenya online retailers by Monthly Sales. Most Kenya stores' Monthly Sales are Less than $100.00, there are 3.31K stores, which is 99.46% of total. In second place, 10 stores' Monthly Sales are $100.00K to $1.00M, which is 0.30% of total. Meanwhile, 4 stores' Monthly Sales are $10.00M to $100.00M, which is 0.12% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 3.31K | 99.46% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 3 | 0.09% |
| $100.00K to $1.00M | 10 | 0.30% |
| $1.00M to $10.00M | 1 | 0.03% |
| $10.00M to $100.00M | 4 | 0.12% |
| $100.00M to $1.00B | 0 | <0.01% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Kenya Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Kenya online retailers by Number of Employee. Most Kenya stores' Number of Employee are Less than 10, there are 2.45K stores, which is 90.02% of total. In second place, 59 stores' Number of Employee are 20 to 50, which is 2.17% of total. Meanwhile, 53 stores' Number of Employee are 10 to 20, which is 1.94% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 2.45K | 90.02% |
| 10 to 20 | 53 | 1.94% |
| 20 to 50 | 59 | 2.17% |
| 50 to 100 | 38 | 1.39% |
| 100 to 200 | 26 | 0.95% |
| 200 to 500 | 30 | 1.10% |
| 500 to 1K | 17 | 0.62% |
| 1K to 5K | 34 | 1.25% |
| 5K to 10K | 6 | 0.22% |
| More than 10K | 9 | 0.33% |
Kenya Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Kenya online retailers by Monthly Visitors. Most Kenya stores' Monthly Visitors are Less than 100, there are 3.77K stores, which is 82.31% of total. In second place, 502 stores' Monthly Visitors are 100 to 1K, which is 10.98% of total. Meanwhile, 271 stores' Monthly Visitors are 1K to 10K, which is 5.92% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.77K | 82.31% |
| 100 to 1K | 502 | 10.98% |
| 1K to 10K | 271 | 5.92% |
| 10K to 100K | 33 | 0.72% |
| 100K to 1M | 3 | 0.07% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Kenya Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Kenya online retailers by Monthly Views. Most Kenya stores' Monthly Views are Less than 100, there are 3.1K stores, which is 67.84% of total. In second place, 986 stores' Monthly Views are 100 to 1K, which is 21.56% of total. Meanwhile, 361 stores' Monthly Views are 1K to 10K, which is 7.89% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 3.1K | 67.84% |
| 100 to 1K | 986 | 21.56% |
| 1K to 10K | 361 | 7.89% |
| 10K to 100K | 113 | 2.47% |
| 100K to 1M | 11 | 0.24% |
| 1M to 10M | 0 | <0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Kenya Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Kenya online retailers by Monthly Product Sold. Most Kenya stores' Monthly Product Sold are Less than 100, there are 6.54K stores, which is 78.40% of total. In second place, 1.43K stores' Monthly Product Sold are 100 to 1K, which is 17.12% of total. Meanwhile, 254 stores' Monthly Product Sold are 1K to 10K, which is 3.04% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 6.54K | 78.40% |
| 100 to 1K | 1.43K | 17.12% |
| 1K to 10K | 254 | 3.04% |
| 10K to 100K | 99 | 1.19% |
| 100K to 1M | 20 | 0.24% |
| 1M to 10M | 1 | 0.01% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.