eCommerce Statistics in Kenya 2026

This chart offers an insightful look at the store count by category in Kenya. Leading the way is Home & Garden, with 1.52K stores, which is 12.51% of the total stores in the region. Next is Business & Industrial, contributing 1.39K stores, or 11.43% of the region's total. Computers also has a notable presence, with 1.05K stores, making up 8.68% of the store count in Kenya. This breakdown provides a clear picture of the diverse retail landscape in Kenya, showcasing the variety and scale of stores across different categories.

In Kenya, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 10.11K stores, accounting for 75.33% of the total store count in the region. This is closely followed by Custom Cart, which supports 1.28K stores, representing 9.56% of the region's total. Shopify makes a significant contribution with 1.15K stores, or 8.59% of the total. The chart underscores the diversity and preferences of store owners in Kenya regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Kenya. WooCommerce shows a significant lead, with total sales amounting to $50.95M, which constitutes 69.31% of the region's total sales on platforms. Custom Cart reports sales of $21.91M, accounting for 29.81% of the total platform sales in Kenya. Shopify also holds a notable share, with its sales reaching $651.98K, representing 0.89% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Kenya, highlighting which platforms are driving the most sales.

In Kenya, the estimated sales amount across various store categories provides key insights into the market's dynamics. Travel, as a prominent category, generates significant sales, totaling $36.02M, which is 49.00% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $18.40M in sales and comprising 25.03% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $17.74M, accounting for 24.13% of the total sales in Kenya. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Kenya, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $406.06K units representing 37.76% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $160.60K units, comprising 14.93% of the total. Home & Garden also contributes significantly with a spend of $112.49K units, accounting for 10.46% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Kenya online retailers by Monthly Sales. Most Kenya stores' Monthly Sales are Less than $100.00, there are 3.31K stores, which is 99.46% of total. In second place, 10 stores' Monthly Sales are $100.00K to $1.00M, which is 0.30% of total. Meanwhile, 4 stores' Monthly Sales are $10.00M to $100.00M, which is 0.12% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Kenya online retailers by Number of Employee. Most Kenya stores' Number of Employee are Less than 10, there are 2.45K stores, which is 90.02% of total. In second place, 59 stores' Number of Employee are 20 to 50, which is 2.17% of total. Meanwhile, 53 stores' Number of Employee are 10 to 20, which is 1.94% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Kenya online retailers by Monthly Visitors. Most Kenya stores' Monthly Visitors are Less than 100, there are 3.77K stores, which is 82.31% of total. In second place, 502 stores' Monthly Visitors are 100 to 1K, which is 10.98% of total. Meanwhile, 271 stores' Monthly Visitors are 1K to 10K, which is 5.92% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Kenya online retailers by Monthly Views. Most Kenya stores' Monthly Views are Less than 100, there are 3.1K stores, which is 67.84% of total. In second place, 986 stores' Monthly Views are 100 to 1K, which is 21.56% of total. Meanwhile, 361 stores' Monthly Views are 1K to 10K, which is 7.89% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Kenya online retailers by Monthly Product Sold. Most Kenya stores' Monthly Product Sold are Less than 100, there are 6.54K stores, which is 78.40% of total. In second place, 1.43K stores' Monthly Product Sold are 100 to 1K, which is 17.12% of total. Meanwhile, 254 stores' Monthly Product Sold are 1K to 10K, which is 3.04% of total. This breakdown reveals insights into Kenya stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.