eCommerce Statistics in Morocco 2025

This chart offers an insightful look at the store count by category in Morocco. Leading the way is Apparel, with 2.01K stores, which is 23.80% of the total stores in the region. Next is Home & Garden, contributing 1.35K stores, or 16.01% of the region's total. Beauty & Fitness also has a notable presence, with 968 stores, making up 11.49% of the store count in Morocco. This breakdown provides a clear picture of the diverse retail landscape in Morocco, showcasing the variety and scale of stores across different categories.

In Morocco, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 9.88K stores, accounting for 38.96% of the total store count in the region. This is closely followed by Shopify, which supports 7.55K stores, representing 29.77% of the region's total. YouCan makes a significant contribution with 4.85K stores, or 19.13% of the total. The chart underscores the diversity and preferences of store owners in Morocco regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Morocco. Custom Cart shows a significant lead, with total sales amounting to $41.83M, which constitutes 92.31% of the region's total sales on platforms. WooCommerce reports sales of $2.32M, accounting for 5.12% of the total platform sales in Morocco. PrestaShop also holds a notable share, with its sales reaching $631.15K, representing 1.39% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Morocco, highlighting which platforms are driving the most sales.

In Morocco, the estimated sales amount across various store categories provides key insights into the market's dynamics. Sports, as a prominent category, generates significant sales, totaling $999.93K, which is 2.21% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $992.95K in sales and comprising 2.19% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $678.20K, accounting for 1.50% of the total sales in Morocco. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Morocco, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $610.88K units representing 12.66% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $345.03K units, comprising 7.15% of the total. Home & Garden also contributes significantly with a spend of $317.10K units, accounting for 6.57% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Morocco online retailers by Monthly Sales. Most Morocco stores' Monthly Sales are Less than $100.00, there are 3.99K stores, which is 99.58% of total. In second place, 14 stores' Monthly Sales are $100.00K to $1.00M, which is 0.35% of total. Meanwhile, 2 stores' Monthly Sales are $10.00M to $100.00M, which is 0.05% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Morocco online retailers by Number of Employee. Most Morocco stores' Number of Employee are Less than 10, there are 4.5K stores, which is 90.22% of total. In second place, 105 stores' Number of Employee are 20 to 50, which is 2.11% of total. Meanwhile, 98 stores' Number of Employee are 10 to 20, which is 1.96% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Morocco online retailers by Monthly Visitors. Most Morocco stores' Monthly Visitors are Less than 100, there are 7.26K stores, which is 81.39% of total. In second place, 1.07K stores' Monthly Visitors are 100 to 1K, which is 11.97% of total. Meanwhile, 465 stores' Monthly Visitors are 1K to 10K, which is 5.21% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Morocco online retailers by Monthly Views. Most Morocco stores' Monthly Views are Less than 100, there are 6.13K stores, which is 68.66% of total. In second place, 1.7K stores' Monthly Views are 100 to 1K, which is 19.08% of total. Meanwhile, 778 stores' Monthly Views are 1K to 10K, which is 8.72% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Morocco online retailers by Monthly Product Sold. Most Morocco stores' Monthly Product Sold are Less than 100, there are 12.92K stores, which is 82.87% of total. In second place, 2.25K stores' Monthly Product Sold are 100 to 1K, which is 14.45% of total. Meanwhile, 303 stores' Monthly Product Sold are 1K to 10K, which is 1.94% of total. This breakdown reveals insights into Morocco stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.