eCommerce Statistics in New Zealand 2026
Discover the latest eCommerce statistics in New Zealand for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in New Zealand, uncovering the distribution of stores across categories and platforms.
New Zealand Total Online Stores by Industry
This chart offers an insightful look at the store count by category in New Zealand. Leading the way is Home & Garden, with 8.76K stores, which is 15.20% of the total stores in the region. Next is Apparel, contributing 7.96K stores, or 13.81% of the region's total. Food & Drink also has a notable presence, with 6.42K stores, making up 11.13% of the store count in New Zealand. This breakdown provides a clear picture of the diverse retail landscape in New Zealand, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Home & Garden | 8.76K | 15.20% |
| Apparel | 7.96K | 13.81% |
| Food & Drink | 6.42K | 11.13% |
| Beauty & Fitness | 5.16K | 8.96% |
| people-society | 3.13K | 5.43% |
| Health | 3.12K | 5.41% |
| Business & Industrial | 3.07K | 5.33% |
| Sports | 2.97K | 5.15% |
| Autos & Vehicles | 2.31K | 4.01% |
| Arts & Entertainment | 2.29K | 3.97% |
| Others | 12.44K | 21.60% |
New Zealand Total Online Stores by Platform
In New Zealand, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 26.28K stores, accounting for 42.85% of the total store count in the region. This is closely followed by WooCommerce, which supports 14.52K stores, representing 23.66% of the region's total. Custom Cart makes a significant contribution with 7.02K stores, or 11.44% of the total. The chart underscores the diversity and preferences of store owners in New Zealand regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 26.28K | 42.85% |
| WooCommerce | 14.52K | 23.66% |
| Custom Cart | 7.02K | 11.44% |
| Wix | 5.04K | 8.22% |
| Squarespace | 2.79K | 4.54% |
| Ecwid | 1.09K | 1.78% |
| Bandcamp | 714 | 1.16% |
| OpenCart | 636 | 1.04% |
| Magento | 576 | 0.94% |
| BigCommerce | 491 | 0.80% |
| Others | 2.19K | 3.57% |
New Zealand Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within New Zealand. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $44.93B, which constitutes 61.61% of the region's total sales on platforms. Magento reports sales of $19.03B, accounting for 26.09% of the total platform sales in New Zealand. Shopify also holds a notable share, with its sales reaching $3.81B, representing 5.22% of the overall sales amount. This data provides a comprehensive view of the market dynamics in New Zealand, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Salesforce Commerce Cloud | $44.93B | 61.61% |
| Magento | $19.03B | 26.09% |
| Shopify | $3.81B | 5.22% |
| Custom Cart | $3.71B | 5.09% |
| WooCommerce | $773.93M | 1.06% |
| SAP Commerce Cloud | $166.28M | 0.23% |
| BigCommerce | $128.07M | 0.18% |
| nopCommerce | $68.48M | 0.09% |
| OpenCart | $52.74M | 0.07% |
| HCL Commerce | $35.60M | 0.05% |
New Zealand Online Stores Monthly Sales by Industry
In New Zealand, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $46.26B, which is 63.43% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $15.15B in sales and comprising 20.77% of the region's total. Unknown contributes a considerable amount to the regional market, with sales of $4.57B, accounting for 6.27% of the total sales in New Zealand. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $46.26B | 63.43% |
| Food & Drink | $15.15B | 20.77% |
| Unknown | $4.57B | 6.27% |
| Home & Garden | $878.31M | 1.20% |
| Sports | $390.38M | 0.54% |
| Health | $270.49M | 0.37% |
| Beauty & Fitness | $260.01M | 0.36% |
| Travel | $209.80M | 0.29% |
| Autos & Vehicles | $207.01M | 0.28% |
| Gifts & Special Events | $193.25M | 0.26% |
New Zealand Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in New Zealand, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $7.34M units representing 22.92% of the overall spending. Following closely behind is Food & Drink with a spend of $5.83M units, comprising 18.19% of the total. Beauty & Fitness also contributes significantly with a spend of $4.55M units, accounting for 14.19% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $7.34M | 22.92% |
| Food & Drink | $5.83M | 18.19% |
| Beauty & Fitness | $4.55M | 14.19% |
| Home & Garden | $4.26M | 13.29% |
| Health | $2.85M | 8.90% |
| Sports | $1.92M | 5.98% |
| people-society | $1.39M | 4.33% |
| Pets & Animals | $1.03M | 3.21% |
| Gifts & Special Events | $730.57K | 2.28% |
| Toys & Hobbies | $665.06K | 2.08% |
New Zealand Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of New Zealand online retailers by Monthly Sales. Most New Zealand stores' Monthly Sales are Less than $100.00, there are 30.16K stores, which is 98.62% of total. In second place, 204 stores' Monthly Sales are $10.00M to $100.00M, which is 0.67% of total. Meanwhile, 177 stores' Monthly Sales are $100.00K to $1.00M, which is 0.58% of total. This breakdown reveals insights into New Zealand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 30.16K | 98.62% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 1 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 177 | 0.58% |
| $1.00M to $10.00M | 28 | 0.09% |
| $10.00M to $100.00M | 204 | 0.67% |
| $100.00M to $1.00B | 7 | 0.02% |
| $1.00B to $10.00B | 2 | <0.01% |
| More than $10.00B | 2 | <0.01% |
New Zealand Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of New Zealand online retailers by Number of Employee. Most New Zealand stores' Number of Employee are Less than 10, there are 5.68K stores, which is 74.89% of total. In second place, 475 stores' Number of Employee are 20 to 50, which is 6.27% of total. Meanwhile, 436 stores' Number of Employee are 10 to 20, which is 5.75% of total. This breakdown reveals insights into New Zealand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 5.68K | 74.89% |
| 10 to 20 | 436 | 5.75% |
| 20 to 50 | 475 | 6.27% |
| 50 to 100 | 294 | 3.88% |
| 100 to 200 | 235 | 3.10% |
| 200 to 500 | 179 | 2.36% |
| 500 to 1K | 84 | 1.11% |
| 1K to 5K | 142 | 1.87% |
| 5K to 10K | 23 | 0.30% |
| More than 10K | 35 | 0.46% |
New Zealand Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of New Zealand online retailers by Monthly Visitors. Most New Zealand stores' Monthly Visitors are Less than 100, there are 21.01K stores, which is 52.55% of total. In second place, 12.11K stores' Monthly Visitors are 100 to 1K, which is 30.31% of total. Meanwhile, 5.84K stores' Monthly Visitors are 1K to 10K, which is 14.61% of total. This breakdown reveals insights into New Zealand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 21.01K | 52.55% |
| 100 to 1K | 12.11K | 30.31% |
| 1K to 10K | 5.84K | 14.61% |
| 10K to 100K | 842 | 2.11% |
| 100K to 1M | 155 | 0.39% |
| 1M to 10M | 17 | 0.04% |
| 10M to 100M | 0 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
New Zealand Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of New Zealand online retailers by Monthly Views. Most New Zealand stores' Monthly Views are 100 to 1K, there are 14.35K stores, which is 35.90% of total. In second place, 13.13K stores' Monthly Views are Less than 100, which is 32.84% of total. Meanwhile, 9.35K stores' Monthly Views are 1K to 10K, which is 23.39% of total. This breakdown reveals insights into New Zealand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 13.13K | 32.84% |
| 100 to 1K | 14.35K | 35.90% |
| 1K to 10K | 9.35K | 23.39% |
| 10K to 100K | 2.69K | 6.74% |
| 100K to 1M | 412 | 1.03% |
| 1M to 10M | 35 | 0.09% |
| 10M to 100M | 4 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
New Zealand Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of New Zealand online retailers by Monthly Product Sold. Most New Zealand stores' Monthly Product Sold are Less than 100, there are 38.76K stores, which is 73.58% of total. In second place, 11.11K stores' Monthly Product Sold are 100 to 1K, which is 21.10% of total. Meanwhile, 2.31K stores' Monthly Product Sold are 1K to 10K, which is 4.39% of total. This breakdown reveals insights into New Zealand stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 38.76K | 73.58% |
| 100 to 1K | 11.11K | 21.10% |
| 1K to 10K | 2.31K | 4.39% |
| 10K to 100K | 415 | 0.79% |
| 100K to 1M | 71 | 0.13% |
| 1M to 10M | 3 | <0.01% |
| 10M to 100M | 2 | <0.01% |
| 100M to 1B | 1 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
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