eCommerce Statistics in Pakistan 2026
Discover the latest eCommerce statistics in Pakistan for 2026, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Pakistan, uncovering the distribution of stores across categories and platforms.
Pakistan Total Online Stores by Industry
This chart offers an insightful look at the store count by category in Pakistan. Leading the way is Apparel, with 17.38K stores, which is 27.82% of the total stores in the region. Next is Home & Garden, contributing 9.72K stores, or 15.57% of the region's total. Beauty & Fitness also has a notable presence, with 8.85K stores, making up 14.17% of the store count in Pakistan. This breakdown provides a clear picture of the diverse retail landscape in Pakistan, showcasing the variety and scale of stores across different categories.
| Categories | Stores | Percentage |
|---|---|---|
| Apparel | 17.38K | 27.82% |
| Home & Garden | 9.72K | 15.57% |
| Beauty & Fitness | 8.85K | 14.17% |
| Consumer Electronics | 3.28K | 5.25% |
| Health | 2.95K | 4.72% |
| Food & Drink | 2.45K | 3.93% |
| Sports | 2.39K | 3.82% |
| Computers | 2.26K | 3.62% |
| people-society | 2.07K | 3.31% |
| Business & Industrial | 2K | 3.21% |
| Others | 9.11K | 14.59% |
Pakistan Total Online Stores by Platform
In Pakistan, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 37.26K stores, accounting for 54.44% of the total store count in the region. This is closely followed by WooCommerce, which supports 25.45K stores, representing 37.19% of the region's total. Custom Cart makes a significant contribution with 3.59K stores, or 5.25% of the total. The chart underscores the diversity and preferences of store owners in Pakistan regarding their choice of platform.
| Platforms | Stores | Percentage |
|---|---|---|
| Shopify | 37.26K | 54.44% |
| WooCommerce | 25.45K | 37.19% |
| Custom Cart | 3.59K | 5.25% |
| OpenCart | 941 | 1.37% |
| Wix | 349 | 0.51% |
| Magento | 285 | 0.42% |
| Odoo | 108 | 0.16% |
| tossdown | 99 | 0.14% |
| Ecwid | 88 | 0.13% |
| PrestaShop | 88 | 0.13% |
| Others | 172 | 0.25% |
Pakistan Online Stores Monthly Sales by Platform
This chart illustrates the estimated sales amounts generated by stores on various platforms within Pakistan. Shopify shows a significant lead, with total sales amounting to $1.42B, which constitutes 58.00% of the region's total sales on platforms. Custom Cart reports sales of $585.46M, accounting for 23.92% of the total platform sales in Pakistan. WooCommerce also holds a notable share, with its sales reaching $221.76M, representing 9.06% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Pakistan, highlighting which platforms are driving the most sales.
| Platforms | Estimated Sales | Percentage |
|---|---|---|
| Shopify | $1.42B | 58.00% |
| Custom Cart | $585.46M | 23.92% |
| WooCommerce | $221.76M | 9.06% |
| Magento | $154.14M | 6.30% |
| nopCommerce | $39.53M | 1.62% |
| OpenCart | $13.69M | 0.56% |
| I'm Web | $10.00M | 0.41% |
| Salesforce Commerce Cloud | $2.65M | 0.11% |
| SAP Commerce Cloud | $655.46K | 0.03% |
| 3DCart | $0.00 | <0.01% |
Pakistan Online Stores Monthly Sales by Industry
In Pakistan, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $1.07B, which is 43.70% of the region's total sales in this sector. Health follows with robust sales figures, achieving $142.50M in sales and comprising 5.82% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $129.93M, accounting for 5.31% of the total sales in Pakistan. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
| Categories | Estimated Sales | Percentage |
|---|---|---|
| Apparel | $1.07B | 43.70% |
| Health | $142.50M | 5.82% |
| Computers | $129.93M | 5.31% |
| Home & Garden | $83.38M | 3.41% |
| Food & Drink | $72.86M | 2.98% |
| Beauty & Fitness | $57.59M | 2.35% |
| Consumer Electronics | $55.56M | 2.27% |
| Mass Merchants & Department Stores | $43.26M | 1.77% |
| Toys & Hobbies | $41.68M | 1.70% |
| Arts & Entertainment | $39.36M | 1.61% |
Pakistan Online Stores App Spend by Industry
The pie chart showcases the distribution of app/software spending by store category in Pakistan, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.56M units representing 39.40% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.66M units, comprising 18.42% of the total. Home & Garden also contributes significantly with a spend of $1.23M units, accounting for 13.67% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.
| Categories | App Spend | Percentage |
|---|---|---|
| Apparel | $3.56M | 39.40% |
| Beauty & Fitness | $1.66M | 18.42% |
| Home & Garden | $1.23M | 13.67% |
| Food & Drink | $373.27K | 4.13% |
| people-society | $368.50K | 4.08% |
| Consumer Electronics | $366.36K | 4.06% |
| Health | $276.06K | 3.06% |
| Business & Industrial | $207.26K | 2.30% |
| Computers | $184.53K | 2.04% |
| Toys & Hobbies | $183.17K | 2.03% |
Pakistan Stores Distributed by Monthly Sales
This chart provides a detailed overview of the number of Pakistan online retailers by Monthly Sales. Most Pakistan stores' Monthly Sales are Less than $100.00, there are 11.89K stores, which is 97.96% of total. In second place, 132 stores' Monthly Sales are $100.00K to $1.00M, which is 1.09% of total. Meanwhile, 87 stores' Monthly Sales are $10.00M to $100.00M, which is 0.72% of total. This breakdown reveals insights into Pakistan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Sales | Stores | Percentage |
|---|---|---|
| Less than $100.00 | 11.89K | 97.96% |
| $100.00 to $1.00K | 0 | <0.01% |
| $1.00K to $10.00K | 0 | <0.01% |
| $10.00K to $100.00K | 0 | <0.01% |
| $100.00K to $1.00M | 132 | 1.09% |
| $1.00M to $10.00M | 27 | 0.22% |
| $10.00M to $100.00M | 87 | 0.72% |
| $100.00M to $1.00B | 2 | 0.02% |
| $1.00B to $10.00B | 0 | <0.01% |
| More than $10.00B | 0 | <0.01% |
Pakistan Stores Distributed by Number of Employee
This chart provides a detailed overview of the number of Pakistan online retailers by Number of Employee. Most Pakistan stores' Number of Employee are Less than 10, there are 20.48K stores, which is 94.79% of total. In second place, 272 stores' Number of Employee are 20 to 50, which is 1.26% of total. Meanwhile, 231 stores' Number of Employee are 10 to 20, which is 1.07% of total. This breakdown reveals insights into Pakistan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Number of Employee | Stores | Percentage |
|---|---|---|
| Less than 10 | 20.48K | 94.79% |
| 10 to 20 | 231 | 1.07% |
| 20 to 50 | 272 | 1.26% |
| 50 to 100 | 174 | 0.81% |
| 100 to 200 | 135 | 0.62% |
| 200 to 500 | 140 | 0.65% |
| 500 to 1K | 65 | 0.30% |
| 1K to 5K | 76 | 0.35% |
| 5K to 10K | 20 | 0.09% |
| More than 10K | 13 | 0.06% |
Pakistan Stores Distributed by Monthly Visitors
This chart provides a detailed overview of the number of Pakistan online retailers by Monthly Visitors. Most Pakistan stores' Monthly Visitors are Less than 100, there are 28.15K stores, which is 81.17% of total. In second place, 3.97K stores' Monthly Visitors are 100 to 1K, which is 11.45% of total. Meanwhile, 1.93K stores' Monthly Visitors are 1K to 10K, which is 5.55% of total. This breakdown reveals insights into Pakistan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Visitors | Stores | Percentage |
|---|---|---|
| Less than 100 | 28.15K | 81.17% |
| 100 to 1K | 3.97K | 11.45% |
| 1K to 10K | 1.93K | 5.55% |
| 10K to 100K | 555 | 1.60% |
| 100K to 1M | 61 | 0.18% |
| 1M to 10M | 17 | 0.05% |
| 10M to 100M | 1 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
Pakistan Stores Distributed by Monthly Views
This chart provides a detailed overview of the number of Pakistan online retailers by Monthly Views. Most Pakistan stores' Monthly Views are Less than 100, there are 24.63K stores, which is 71.01% of total. In second place, 5.77K stores' Monthly Views are 100 to 1K, which is 16.62% of total. Meanwhile, 2.98K stores' Monthly Views are 1K to 10K, which is 8.59% of total. This breakdown reveals insights into Pakistan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Views | Stores | Percentage |
|---|---|---|
| Less than 100 | 24.63K | 71.01% |
| 100 to 1K | 5.77K | 16.62% |
| 1K to 10K | 2.98K | 8.59% |
| 10K to 100K | 1.06K | 3.04% |
| 100K to 1M | 213 | 0.61% |
| 1M to 10M | 36 | 0.10% |
| 10M to 100M | 4 | 0.01% |
| 100M to 1B | 0 | <0.01% |
| More than 1B | 0 | <0.01% |
Pakistan Stores Distributed by Monthly Product Sold
This chart provides a detailed overview of the number of Pakistan online retailers by Monthly Product Sold. Most Pakistan stores' Monthly Product Sold are Less than 100, there are 45.28K stores, which is 83.00% of total. In second place, 7.78K stores' Monthly Product Sold are 100 to 1K, which is 14.25% of total. Meanwhile, 1.2K stores' Monthly Product Sold are 1K to 10K, which is 2.20% of total. This breakdown reveals insights into Pakistan stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.
| Monthly Product Sold | Stores | Percentage |
|---|---|---|
| Less than 100 | 45.28K | 83.00% |
| 100 to 1K | 7.78K | 14.25% |
| 1K to 10K | 1.2K | 2.20% |
| 10K to 100K | 242 | 0.44% |
| 100K to 1M | 51 | 0.09% |
| 1M to 10M | 2 | <0.01% |
| 10M to 100M | 3 | <0.01% |
| 100M to 1B | 0 | <0.01% |
| 1B to 10B | 0 | <0.01% |
| More than 10B | 0 | <0.01% |
We currently do not have enough data to generate statistics for this sector. We are constantly adding new data to our platform. Subscribe to our newsletter to be notified when we publish new statistics.