Skip to main content

eCommerce Statistics in Poland 2025

Discover the latest eCommerce statistics in Poland for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Poland, uncovering the distribution of stores across categories and platforms.

Explore KPI benchmark

Poland Total Online Stores by Industry

This chart offers an insightful look at the store count by category in Poland. Leading the way is Apparel, with 4.33K stores, which is 17.75% of the total stores in the region. Next is Home & Garden, contributing 4.22K stores, or 17.30% of the region's total. Food & Drink also has a notable presence, with 3.13K stores, making up 12.83% of the store count in Poland. This breakdown provides a clear picture of the diverse retail landscape in Poland, showcasing the variety and scale of stores across different categories.

CategoriesStoresPercentage
Apparel4.33K17.75%
Home & Garden4.22K17.30%
Food & Drink3.13K12.83%
Beauty & Fitness2.06K8.44%
Health1.09K4.47%
Sports1.06K4.36%
Business & Industrial1.03K4.23%
Autos & Vehicles8493.48%
Computers8293.40%
Arts & Entertainment6842.80%
Others5.11K20.95%

Poland Total Online Stores by Platform

In Poland, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 72.08K stores, accounting for 50.28% of the total store count in the region. This is closely followed by Custom Cart, which supports 18.05K stores, representing 12.59% of the region's total. PrestaShop makes a significant contribution with 17.4K stores, or 12.14% of the total. The chart underscores the diversity and preferences of store owners in Poland regarding their choice of platform.

PlatformsStoresPercentage
WooCommerce72.08K50.28%
Custom Cart18.05K12.59%
PrestaShop17.4K12.14%
Shoper13.64K9.51%
Shopify9.16K6.39%
IdoSell3.04K2.12%
Wix2.05K1.43%
Takeaway1.85K1.29%
Magento1.83K1.28%
OpenCart1.12K0.78%
Others3.14K2.19%

Poland Online Stores Monthly Sales by Platform

This chart illustrates the estimated sales amounts generated by stores on various platforms within Poland. WooCommerce shows a significant lead, with total sales amounting to $1.13T, which constitutes 43.60% of the region's total sales on platforms. Magento reports sales of $921.86B, accounting for 35.64% of the total platform sales in Poland. Custom Cart also holds a notable share, with its sales reaching $191.50B, representing 7.40% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Poland, highlighting which platforms are driving the most sales.

PlatformsEstimated SalesPercentage
WooCommerce$1.13T43.60%
Magento$921.86B35.64%
Custom Cart$191.50B7.40%
VTEX$166.54B6.44%
PrestaShop$77.91B3.01%
Shopify$40.42B1.56%
Shoper$38.61B1.49%
IdoSell$9.85B0.38%
Ecwid$2.60B0.10%
Salesforce Commerce Cloud$1.99B0.08%

Poland Online Stores Monthly Sales by Industry

In Poland, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $86.64B, which is 3.35% of the region's total sales in this sector. Food & Drink follows with robust sales figures, achieving $29.32B in sales and comprising 1.13% of the region's total. Health contributes a considerable amount to the regional market, with sales of $27.84B, accounting for 1.08% of the total sales in Poland. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

CategoriesEstimated SalesPercentage
Apparel$86.64B3.35%
Food & Drink$29.32B1.13%
Health$27.84B1.08%
Home & Garden$15.02B0.58%
Beauty & Fitness$10.41B0.40%
Sports$5.25B0.20%
Business & Industrial$4.65B0.18%
Autos & Vehicles$3.07B0.12%
Consumer Electronics$2.41B0.09%
Arts & Entertainment$2.34B0.09%

Poland Online Stores App Spend by Industry

The pie chart showcases the distribution of app/software spending by store category in Poland, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.10M units representing 17.55% of the overall spending. Following closely behind is Home & Garden with a spend of $602.05K units, comprising 9.61% of the total. Beauty & Fitness also contributes significantly with a spend of $593.24K units, accounting for 9.47% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

CategoriesApp SpendPercentage
Apparel$1.10M17.55%
Home & Garden$602.05K9.61%
Beauty & Fitness$593.24K9.47%
Pets & Animals$153.02K2.44%
Food & Drink$148.61K2.37%
Health$120.44K1.92%
people-society$107.20K1.71%
Gifts & Special Events$99.76K1.59%
Sports$89.37K1.43%
Computers$87.21K1.39%

Poland Stores Distributed by Monthly Sales

This chart provides a detailed overview of the number of Poland online retailers by Monthly Sales. Most Poland stores' Monthly Sales are $100.00K to $1.00M, there are 38.58K stores, which is 27.08% of total. In second place, 29.74K stores' Monthly Sales are $1.00K to $10.00K, which is 20.87% of total. Meanwhile, 29.49K stores' Monthly Sales are $10.00K to $100.00K, which is 20.70% of total. This breakdown reveals insights into Poland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly SalesStoresPercentage
Less than $100.0011.82K8.30%
$100.00 to $1.00K2.43K1.70%
$1.00K to $10.00K29.74K20.87%
$10.00K to $100.00K29.49K20.70%
$100.00K to $1.00M38.58K27.08%
$1.00M to $10.00M26.44K18.56%
$10.00M to $100.00M3.75K2.63%
$100.00M to $1.00B1900.13%
$1.00B to $10.00B190.01%
More than $10.00B14<0.01%

Poland Stores Distributed by Number of Employee

This chart provides a detailed overview of the number of Poland online retailers by Number of Employee. Most Poland stores' Number of Employee are Less than 10, there are 16.61K stores, which is 88.32% of total. In second place, 528 stores' Number of Employee are 20 to 50, which is 2.81% of total. Meanwhile, 437 stores' Number of Employee are 10 to 20, which is 2.32% of total. This breakdown reveals insights into Poland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Number of EmployeeStoresPercentage
Less than 1016.61K88.32%
10 to 204372.32%
20 to 505282.81%
50 to 1002941.56%
100 to 2002601.38%
200 to 5003131.66%
500 to 1K1180.63%
1K to 5K1670.89%
5K to 10K320.17%
More than 10K490.26%

Poland Stores Distributed by Monthly Visitors

This chart provides a detailed overview of the number of Poland online retailers by Monthly Visitors. Most Poland stores' Monthly Visitors are Less than 100, there are 50.04K stores, which is 48.74% of total. In second place, 30.38K stores' Monthly Visitors are 100 to 1K, which is 29.58% of total. Meanwhile, 17.53K stores' Monthly Visitors are 1K to 10K, which is 17.07% of total. This breakdown reveals insights into Poland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly VisitorsStoresPercentage
Less than 10050.04K48.74%
100 to 1K30.38K29.58%
1K to 10K17.53K17.07%
10K to 100K4.12K4.01%
100K to 1M5360.52%
1M to 10M680.07%
10M to 100M4<0.01%
100M to 1B0<0.01%
1B to 10B0<0.01%
More than 10B0<0.01%

Poland Stores Distributed by Monthly Views

This chart provides a detailed overview of the number of Poland online retailers by Monthly Views. Most Poland stores' Monthly Views are 100 to 1K, there are 32.96K stores, which is 32.10% of total. In second place, 32.74K stores' Monthly Views are Less than 100, which is 31.89% of total. Meanwhile, 25.82K stores' Monthly Views are 1K to 10K, which is 25.15% of total. This breakdown reveals insights into Poland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly ViewsStoresPercentage
Less than 10032.74K31.89%
100 to 1K32.96K32.10%
1K to 10K25.82K25.15%
10K to 100K9.33K9.09%
100K to 1M1.58K1.53%
1M to 10M2230.22%
10M to 100M250.02%
100M to 1B2<0.01%
More than 1B0<0.01%

Poland Stores Distributed by Monthly Product Sold

This chart provides a detailed overview of the number of Poland online retailers by Monthly Product Sold. Most Poland stores' Monthly Product Sold are Less than 100, there are 76.39K stores, which is 65.93% of total. In second place, 29.4K stores' Monthly Product Sold are 100 to 1K, which is 25.38% of total. Meanwhile, 7.72K stores' Monthly Product Sold are 1K to 10K, which is 6.67% of total. This breakdown reveals insights into Poland stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Monthly Product SoldStoresPercentage
Less than 10076.39K65.93%
100 to 1K29.4K25.38%
1K to 10K7.72K6.67%
10K to 100K1.96K1.69%
100K to 1M3460.30%
1M to 10M360.03%
10M to 100M2<0.01%
100M to 1B0<0.01%
1B to 10B0<0.01%
More than 10B0<0.01%