eCommerce Statistics in Portugal 2025

This chart offers an insightful look at the store count by category in Portugal. Leading the way is Apparel, with 2.73K stores, which is 24.98% of the total stores in the region. Next is Home & Garden, contributing 1.43K stores, or 13.02% of the region's total. Beauty & Fitness also has a notable presence, with 1.03K stores, making up 9.41% of the store count in Portugal. This breakdown provides a clear picture of the diverse retail landscape in Portugal, showcasing the variety and scale of stores across different categories.

In Portugal, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 18.09K stores, accounting for 38.41% of the total store count in the region. This is closely followed by Shopify, which supports 13.35K stores, representing 28.35% of the region's total. Custom Cart makes a significant contribution with 7.11K stores, or 15.09% of the total. The chart underscores the diversity and preferences of store owners in Portugal regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Portugal. Custom Cart shows a significant lead, with total sales amounting to $215.23B, which constitutes 98.73% of the region's total sales on platforms. Salesforce Commerce Cloud reports sales of $1.03B, accounting for 0.47% of the total platform sales in Portugal. HCL Commerce also holds a notable share, with its sales reaching $668.26M, representing 0.31% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Portugal, highlighting which platforms are driving the most sales.

In Portugal, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $65.83B, which is 30.20% of the region's total sales in this sector. Sports follows with robust sales figures, achieving $503.96M in sales and comprising 0.23% of the region's total. Mass Merchants & Department Stores contributes a considerable amount to the regional market, with sales of $413.06M, accounting for 0.19% of the total sales in Portugal. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Portugal, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.99M units representing 21.99% of the overall spending. Following closely behind is Home & Garden with a spend of $540.37K units, comprising 5.97% of the total. Beauty & Fitness also contributes significantly with a spend of $508.09K units, accounting for 5.61% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Portugal online retailers by Monthly Sales. Most Portugal stores' Monthly Sales are Less than $100.00, there are 19.98K stores, which is 98.85% of total. In second place, 114 stores' Monthly Sales are $100.00K to $1.00M, which is 0.56% of total. Meanwhile, 93 stores' Monthly Sales are $10.00M to $100.00M, which is 0.46% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Portugal online retailers by Number of Employee. Most Portugal stores' Number of Employee are Less than 10, there are 6.71K stores, which is 87.74% of total. In second place, 215 stores' Number of Employee are 20 to 50, which is 2.81% of total. Meanwhile, 165 stores' Number of Employee are 10 to 20, which is 2.16% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Portugal online retailers by Monthly Visitors. Most Portugal stores' Monthly Visitors are Less than 100, there are 17.29K stores, which is 58.75% of total. In second place, 7.81K stores' Monthly Visitors are 100 to 1K, which is 26.52% of total. Meanwhile, 3.37K stores' Monthly Visitors are 1K to 10K, which is 11.46% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Portugal online retailers by Monthly Views. Most Portugal stores' Monthly Views are Less than 100, there are 11.96K stores, which is 40.63% of total. In second place, 9.62K stores' Monthly Views are 100 to 1K, which is 32.68% of total. Meanwhile, 5.76K stores' Monthly Views are 1K to 10K, which is 19.57% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Portugal online retailers by Monthly Product Sold. Most Portugal stores' Monthly Product Sold are Less than 100, there are 27.55K stores, which is 72.18% of total. In second place, 8.24K stores' Monthly Product Sold are 100 to 1K, which is 21.60% of total. Meanwhile, 1.72K stores' Monthly Product Sold are 1K to 10K, which is 4.50% of total. This breakdown reveals insights into Portugal stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.