eCommerce Statistics in Serbia 2025

This chart offers an insightful look at the store count by category in Serbia. Leading the way is Apparel, with 463 stores, which is 17.58% of the total stores in the region. Next is Home & Garden, contributing 406 stores, or 15.42% of the region's total. Beauty & Fitness also has a notable presence, with 253 stores, making up 9.61% of the store count in Serbia. This breakdown provides a clear picture of the diverse retail landscape in Serbia, showcasing the variety and scale of stores across different categories.

In Serbia, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 8.51K stores, accounting for 65.73% of the total store count in the region. This is closely followed by Shopify, which supports 1.75K stores, representing 13.49% of the region's total. Custom Cart makes a significant contribution with 1.3K stores, or 10.04% of the total. The chart underscores the diversity and preferences of store owners in Serbia regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Serbia. Custom Cart shows a significant lead, with total sales amounting to $680.05M, which constitutes 76.40% of the region's total sales on platforms. Magento reports sales of $154.79M, accounting for 17.39% of the total platform sales in Serbia. WooCommerce also holds a notable share, with its sales reaching $54.15M, representing 6.08% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Serbia, highlighting which platforms are driving the most sales.

In Serbia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $46.01M, which is 5.17% of the region's total sales in this sector. Health follows with robust sales figures, achieving $17.96M in sales and comprising 2.02% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $17.08M, accounting for 1.92% of the total sales in Serbia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Serbia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $469.71K units representing 36.58% of the overall spending. Following closely behind is Pets & Animals with a spend of $59.28K units, comprising 4.62% of the total. Sports also contributes significantly with a spend of $48.99K units, accounting for 3.82% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Serbia online retailers by Monthly Sales. Most Serbia stores' Monthly Sales are Less than $100.00, there are 7.02K stores, which is 99.48% of total. In second place, 18 stores' Monthly Sales are $100.00K to $1.00M, which is 0.26% of total. Meanwhile, 9 stores' Monthly Sales are $10.00M to $100.00M, which is 0.13% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Serbia online retailers by Number of Employee. Most Serbia stores' Number of Employee are Less than 10, there are 1.81K stores, which is 81.05% of total. In second place, 106 stores' Number of Employee are 20 to 50, which is 4.74% of total. Meanwhile, 84 stores' Number of Employee are 10 to 20, which is 3.75% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Serbia online retailers by Monthly Visitors. Most Serbia stores' Monthly Visitors are Less than 100, there are 4.88K stores, which is 55.74% of total. In second place, 2.26K stores' Monthly Visitors are 100 to 1K, which is 25.83% of total. Meanwhile, 1.31K stores' Monthly Visitors are 1K to 10K, which is 14.97% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Serbia online retailers by Monthly Views. Most Serbia stores' Monthly Views are Less than 100, there are 3.36K stores, which is 38.44% of total. In second place, 2.6K stores' Monthly Views are 100 to 1K, which is 29.74% of total. Meanwhile, 2.05K stores' Monthly Views are 1K to 10K, which is 23.42% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Serbia online retailers by Monthly Product Sold. Most Serbia stores' Monthly Product Sold are Less than 100, there are 7.06K stores, which is 65.60% of total. In second place, 2.65K stores' Monthly Product Sold are 100 to 1K, which is 24.62% of total. Meanwhile, 756 stores' Monthly Product Sold are 1K to 10K, which is 7.02% of total. This breakdown reveals insights into Serbia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.