eCommerce Statistics in Rwanda 2025

This chart offers an insightful look at the store count by category in Rwanda. Leading the way is Travel, with 71 stores, which is 11.06% of the total stores in the region. Next is Apparel, contributing 68 stores, or 10.59% of the region's total. people-society also has a notable presence, with 59 stores, making up 9.19% of the store count in Rwanda. This breakdown provides a clear picture of the diverse retail landscape in Rwanda, showcasing the variety and scale of stores across different categories.

In Rwanda, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 527 stores, accounting for 64.19% of the total store count in the region. This is closely followed by Custom Cart, which supports 118 stores, representing 14.37% of the region's total. Shopify makes a significant contribution with 70 stores, or 8.53% of the total. The chart underscores the diversity and preferences of store owners in Rwanda regarding their choice of platform.

The pie chart showcases the distribution of app/software spending by store category in Rwanda, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Consumer Electronics exhibits the highest spending, with a total expenditure of $45.30K units representing 51.84% of the overall spending. Following closely behind is Food & Drink with a spend of $16.80K units, comprising 19.23% of the total. Home & Garden also contributes significantly with a spend of $9.64K units, accounting for 11.04% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Sales. Most Rwanda stores' Monthly Sales are Less than $100.00, there are 221 stores, which is 100.00% of total. In second place, 0 stores' Monthly Sales are $100.00 to $1.00K, which is <0.01% of total. Meanwhile, 0 stores' Monthly Sales are $1.00K to $10.00K, which is <0.01% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Rwanda online retailers by Number of Employee. Most Rwanda stores' Number of Employee are Less than 10, there are 128 stores, which is 85.91% of total. In second place, 5 stores' Number of Employee are 100 to 200, which is 3.36% of total. Meanwhile, 3 stores' Number of Employee are 10 to 20, which is 2.01% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Visitors. Most Rwanda stores' Monthly Visitors are Less than 100, there are 221 stores, which is 78.37% of total. In second place, 50 stores' Monthly Visitors are 100 to 1K, which is 17.73% of total. Meanwhile, 9 stores' Monthly Visitors are 1K to 10K, which is 3.19% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Views. Most Rwanda stores' Monthly Views are Less than 100, there are 185 stores, which is 65.60% of total. In second place, 61 stores' Monthly Views are 100 to 1K, which is 21.63% of total. Meanwhile, 31 stores' Monthly Views are 1K to 10K, which is 10.99% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Rwanda online retailers by Monthly Product Sold. Most Rwanda stores' Monthly Product Sold are Less than 100, there are 430 stores, which is 81.44% of total. In second place, 69 stores' Monthly Product Sold are 100 to 1K, which is 13.07% of total. Meanwhile, 17 stores' Monthly Product Sold are 1K to 10K, which is 3.22% of total. This breakdown reveals insights into Rwanda stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.