eCommerce Statistics in Tonga 2025

This chart offers an insightful look at the store count by category in Tonga. Leading the way is Apparel, with 93 stores, which is 29.62% of the total stores in the region. Next is Health, contributing 63 stores, or 20.06% of the region's total. Food & Drink also has a notable presence, with 21 stores, making up 6.69% of the store count in Tonga. This breakdown provides a clear picture of the diverse retail landscape in Tonga, showcasing the variety and scale of stores across different categories.

In Tonga, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 419 stores, accounting for 61.98% of the total store count in the region. This is closely followed by Custom Cart, which supports 141 stores, representing 20.86% of the region's total. OpenCart makes a significant contribution with 19 stores, or 2.81% of the total. The chart underscores the diversity and preferences of store owners in Tonga regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Tonga. WooCommerce shows a significant lead, with total sales amounting to $260.52M, which constitutes 76.43% of the region's total sales on platforms. Custom Cart reports sales of $80.33M, accounting for 23.57% of the total platform sales in Tonga. AspDotNetStorefront also holds a notable share, with its sales reaching $0.00, representing <0.01% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Tonga, highlighting which platforms are driving the most sales.

In Tonga, the estimated sales amount across various store categories provides key insights into the market's dynamics. Adult, as a prominent category, generates significant sales, totaling $221.74M, which is 65.06% of the region's total sales in this sector. Health follows with robust sales figures, achieving $42.88M in sales and comprising 12.58% of the region's total. Games contributes a considerable amount to the regional market, with sales of $335.24K, accounting for 0.10% of the total sales in Tonga. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in Tonga, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Home & Garden exhibits the highest spending, with a total expenditure of $7.85K units representing 100.00% of the overall spending. Following closely behind is Adult with a spend of $0.00 units, comprising <0.01% of the total. Apparel also contributes significantly with a spend of $0.00 units, accounting for <0.01% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of Tonga online retailers by Monthly Sales. Most Tonga stores' Monthly Sales are Less than $100.00, there are 364 stores, which is 97.33% of total. In second place, 3 stores' Monthly Sales are $100.00K to $1.00M, which is 0.80% of total. Meanwhile, 3 stores' Monthly Sales are $1.00M to $10.00M, which is 0.80% of total. This breakdown reveals insights into Tonga stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Tonga online retailers by Number of Employee. Most Tonga stores' Number of Employee are Less than 10, there are 92 stores, which is 69.17% of total. In second place, 11 stores' Number of Employee are 100 to 200, which is 8.27% of total. Meanwhile, 11 stores' Number of Employee are 1K to 5K, which is 8.27% of total. This breakdown reveals insights into Tonga stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Tonga online retailers by Monthly Visitors. Most Tonga stores' Monthly Visitors are Less than 100, there are 215 stores, which is 59.23% of total. In second place, 89 stores' Monthly Visitors are 100 to 1K, which is 24.52% of total. Meanwhile, 43 stores' Monthly Visitors are 1K to 10K, which is 11.85% of total. This breakdown reveals insights into Tonga stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Tonga online retailers by Monthly Views. Most Tonga stores' Monthly Views are Less than 100, there are 147 stores, which is 40.50% of total. In second place, 125 stores' Monthly Views are 100 to 1K, which is 34.44% of total. Meanwhile, 60 stores' Monthly Views are 1K to 10K, which is 16.53% of total. This breakdown reveals insights into Tonga stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Tonga online retailers by Monthly Product Sold. Most Tonga stores' Monthly Product Sold are Less than 100, there are 291 stores, which is 57.74% of total. In second place, 168 stores' Monthly Product Sold are 100 to 1K, which is 33.33% of total. Meanwhile, 32 stores' Monthly Product Sold are 1K to 10K, which is 6.35% of total. This breakdown reveals insights into Tonga stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.