eCommerce Statistics in United States 2025

This chart offers an insightful look at the store count by category in United States. Leading the way is Apparel, with 531.88K stores, which is 21.01% of the total stores in the region. Next is Home & Garden, contributing 286.1K stores, or 11.30% of the region's total. Beauty & Fitness also has a notable presence, with 238.27K stores, making up 9.41% of the store count in United States. This breakdown provides a clear picture of the diverse retail landscape in United States, showcasing the variety and scale of stores across different categories.

In United States, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 1.32M stores, accounting for 41.66% of the total store count in the region. This is closely followed by WooCommerce, which supports 455.45K stores, representing 14.43% of the region's total. Wix makes a significant contribution with 317.06K stores, or 10.04% of the total. The chart underscores the diversity and preferences of store owners in United States regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within United States. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $812.80B, which constitutes 27.36% of the region's total sales on platforms. Custom Cart reports sales of $751.08B, accounting for 25.28% of the total platform sales in United States. Shopify also holds a notable share, with its sales reaching $728.20B, representing 24.51% of the overall sales amount. This data provides a comprehensive view of the market dynamics in United States, highlighting which platforms are driving the most sales.

In United States, the estimated sales amount across various store categories provides key insights into the market's dynamics. Arts & Entertainment, as a prominent category, generates significant sales, totaling $775.40B, which is 26.10% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $296.40B in sales and comprising 9.98% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $292.23B, accounting for 9.84% of the total sales in United States. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in United States, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $431.67M units representing 27.38% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $220.24M units, comprising 13.97% of the total. Home & Garden also contributes significantly with a spend of $172.06M units, accounting for 10.91% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of United States online retailers by Monthly Sales. Most United States stores' Monthly Sales are Less than $100.00, there are 1.18M stores, which is 95.07% of total. In second place, 43.53K stores' Monthly Sales are $10.00M to $100.00M, which is 3.51% of total. Meanwhile, 8.38K stores' Monthly Sales are $1.00M to $10.00M, which is 0.68% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of United States online retailers by Number of Employee. Most United States stores' Number of Employee are Less than 10, there are 375.57K stores, which is 87.67% of total. In second place, 12.58K stores' Number of Employee are 10 to 20, which is 2.94% of total. Meanwhile, 12.04K stores' Number of Employee are 20 to 50, which is 2.81% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of United States online retailers by Monthly Visitors. Most United States stores' Monthly Visitors are Less than 100, there are 697.31K stores, which is 46.42% of total. In second place, 381.09K stores' Monthly Visitors are 100 to 1K, which is 25.37% of total. Meanwhile, 280.78K stores' Monthly Visitors are 1K to 10K, which is 18.69% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of United States online retailers by Monthly Views. Most United States stores' Monthly Views are Less than 100, there are 511.85K stores, which is 34.07% of total. In second place, 395.41K stores' Monthly Views are 100 to 1K, which is 26.32% of total. Meanwhile, 331.55K stores' Monthly Views are 1K to 10K, which is 22.07% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of United States online retailers by Monthly Product Sold. Most United States stores' Monthly Product Sold are Less than 100, there are 2.1M stores, which is 82.18% of total. In second place, 360.42K stores' Monthly Product Sold are 100 to 1K, which is 14.12% of total. Meanwhile, 68.26K stores' Monthly Product Sold are 1K to 10K, which is 2.67% of total. This breakdown reveals insights into United States stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.