Adult eCommerce Statistics in 2025

Delving into the Adult sector, our data presents a revealing look at store distribution by region, highlighting regional preferences and market penetration in this niche. United States leads with 7.44K stores, which is 45.86% of the total. United Kingdom follows, contributing 1.88K stores, which is 11.58% of the total. Australia comes third, with 970 stores, making up 5.98% of the total.

Our data sheds light on the distribution of Adult stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 8.6K stores, which accounts for 36.21% of the total in this category. Shopify follows with 6.35K stores, making up 26.73% of the Adult market. Meanwhile, Custom Cart offers a significant presence as well, with 3.18K stores, or 13.40% of the total. This chart gives a clear picture of how stores within the Adult sector are spread across these key platforms.

The chart provides an insightful analysis of the estimated sales amounts for Adult stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $9.18B, which is 42.77% of the total sales in this category. Following closely, WooCommerce accounts for $5.30B in sales, making up 24.68% of the total. Shopify also shows notable performance, contributing $5.02B to the total sales, representing 23.38%. This data highlights the sales dynamics and the varying impact of each platform on the Adult market.

This chart offers a detailed view of the estimated sales amounts for Adult stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $9.12B, which accounts for 42.48% of the total sales in this category. Canada follows with robust sales, totaling $717.90M and representing 3.34% of the overall sales. India also contributes significantly to the market with sales amounting to $682.33M, making up 3.18% of the total. These numbers not only illustrate the economic vitality of each region in the Adult market but also highlight regional consumer preferences and spending power.

This chart provides a comprehensive view of the total app spend in the Adult sector, segmented by region. It illustrates how much stores in different regions are investing in apps and software to enhance their business operations and customer services. In United States, the total app spend is significant, with stores investing $5.31M, which accounts for 60.55% of the overall app expenditure in the Adult. Canada follows, with a total spend of $978.42K, making up 11.17% of the category's total. United Kingdom also shows considerable investment in technology, with a spend of $786.04K, representing 8.97% of the total. These figures not only reveal the financial commitment of stores in each region towards technology but also indicate regional trends and priorities in the Adult market.

This chart provides a detailed overview of the number of Adult online retailers by Monthly Sales. Most Adult stores' Monthly Sales are Less than $100.00, there are 9.6K stores, which is 94.49% of total. In second place, 399 stores' Monthly Sales are $10.00M to $100.00M, which is 3.93% of total. Meanwhile, 74 stores' Monthly Sales are $100.00K to $1.00M, which is 0.73% of total. This breakdown reveals insights into Adult stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Adult online retailers by Number of Employee. Most Adult stores' Number of Employee are Less than 10, there are 2.83K stores, which is 91.63% of total. In second place, 97 stores' Number of Employee are 10 to 20, which is 3.15% of total. Meanwhile, 67 stores' Number of Employee are 20 to 50, which is 2.17% of total. This breakdown reveals insights into Adult stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Adult online retailers by Monthly Visitors. Most Adult stores' Monthly Visitors are Less than 100, there are 5.99K stores, which is 49.96% of total. In second place, 2.88K stores' Monthly Visitors are 100 to 1K, which is 24.03% of total. Meanwhile, 2.03K stores' Monthly Visitors are 1K to 10K, which is 16.95% of total. This breakdown reveals insights into Adult stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Adult online retailers by Monthly Views. Most Adult stores' Monthly Views are Less than 100, there are 4.28K stores, which is 35.70% of total. In second place, 3.35K stores' Monthly Views are 100 to 1K, which is 27.91% of total. Meanwhile, 2.43K stores' Monthly Views are 1K to 10K, which is 20.29% of total. This breakdown reveals insights into Adult stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Adult online retailers by Monthly Product Sold. Most Adult stores' Monthly Product Sold are Less than 100, there are 12.75K stores, which is 66.93% of total. In second place, 4.46K stores' Monthly Product Sold are 100 to 1K, which is 23.42% of total. Meanwhile, 1.47K stores' Monthly Product Sold are 1K to 10K, which is 7.70% of total. This breakdown reveals insights into Adult stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.