Beauty & Fitness eCommerce Statistics in 2025

Delving into the Beauty & Fitness sector, our data presents a revealing look at store distribution by region, highlighting regional preferences and market penetration in this niche. United States leads with 238.27K stores, which is 48.47% of the total. United Kingdom follows, contributing 51.01K stores, which is 10.38% of the total. Australia comes third, with 28.72K stores, making up 5.84% of the total.

Our data sheds light on the distribution of Beauty & Fitness stores across different online platforms. Shopify leads with a substantial number of stores, holding 225.55K stores, which accounts for 37.46% of the total in this category. WooCommerce follows with 153.97K stores, making up 25.57% of the Beauty & Fitness market. Meanwhile, Wix offers a significant presence as well, with 58.49K stores, or 9.71% of the total. This chart gives a clear picture of how stores within the Beauty & Fitness sector are spread across these key platforms.

The chart provides an insightful analysis of the estimated sales amounts for Beauty & Fitness stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $541.64B, which is 70.91% of the total sales in this category. Following closely, Shopify accounts for $106.36B in sales, making up 13.92% of the total. Salesforce Commerce Cloud also shows notable performance, contributing $56.96B to the total sales, representing 7.46%. This data highlights the sales dynamics and the varying impact of each platform on the Beauty & Fitness market.

This chart offers a detailed view of the estimated sales amounts for Beauty & Fitness stores across different regions. In Italy, the sales figures are particularly impressive, with the region generating $150.52B, which accounts for 19.71% of the total sales in this category. Austria follows with robust sales, totaling $149.50B and representing 19.57% of the overall sales. Czech Republic also contributes significantly to the market with sales amounting to $149.23B, making up 19.54% of the total. These numbers not only illustrate the economic vitality of each region in the Beauty & Fitness market but also highlight regional consumer preferences and spending power.

This chart provides a comprehensive view of the total app spend in the Beauty & Fitness sector, segmented by region. It illustrates how much stores in different regions are investing in apps and software to enhance their business operations and customer services. In United States, the total app spend is significant, with stores investing $220.36M, which accounts for 58.78% of the overall app expenditure in the Beauty & Fitness. United Kingdom follows, with a total spend of $40.59M, making up 10.83% of the category's total. Australia also shows considerable investment in technology, with a spend of $22.38M, representing 5.97% of the total. These figures not only reveal the financial commitment of stores in each region towards technology but also indicate regional trends and priorities in the Beauty & Fitness market.

This chart provides a detailed overview of the number of Beauty & Fitness online retailers by Monthly Sales. Most Beauty & Fitness stores' Monthly Sales are Less than $100.00, there are 234.66K stores, which is 97.02% of total. In second place, 4.9K stores' Monthly Sales are $10.00M to $100.00M, which is 2.02% of total. Meanwhile, 1.25K stores' Monthly Sales are $100.00K to $1.00M, which is 0.52% of total. This breakdown reveals insights into Beauty & Fitness stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Beauty & Fitness online retailers by Number of Employee. Most Beauty & Fitness stores' Number of Employee are Less than 10, there are 70.96K stores, which is 86.29% of total. In second place, 2.95K stores' Number of Employee are 20 to 50, which is 3.59% of total. Meanwhile, 2.69K stores' Number of Employee are 10 to 20, which is 3.27% of total. This breakdown reveals insights into Beauty & Fitness stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Beauty & Fitness online retailers by Monthly Visitors. Most Beauty & Fitness stores' Monthly Visitors are Less than 100, there are 163.35K stores, which is 53.37% of total. In second place, 79.96K stores' Monthly Visitors are 100 to 1K, which is 26.12% of total. Meanwhile, 45.74K stores' Monthly Visitors are 1K to 10K, which is 14.94% of total. This breakdown reveals insights into Beauty & Fitness stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Beauty & Fitness online retailers by Monthly Views. Most Beauty & Fitness stores' Monthly Views are Less than 100, there are 115.29K stores, which is 37.67% of total. In second place, 92.53K stores' Monthly Views are 100 to 1K, which is 30.23% of total. Meanwhile, 63.19K stores' Monthly Views are 1K to 10K, which is 20.64% of total. This breakdown reveals insights into Beauty & Fitness stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Beauty & Fitness online retailers by Monthly Product Sold. Most Beauty & Fitness stores' Monthly Product Sold are Less than 100, there are 433.52K stores, which is 85.45% of total. In second place, 61.77K stores' Monthly Product Sold are 100 to 1K, which is 12.18% of total. Meanwhile, 9.09K stores' Monthly Product Sold are 1K to 10K, which is 1.79% of total. This breakdown reveals insights into Beauty & Fitness stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.