eCommerce Statistics for 2024

There is a wide array of eCommerce software options accessible in the market, providing merchants with the means to establish and manage online stores. Notably, WooCommerce dominates the market, holding the largest share of 34.26%. It is trailed by Shopify and Custom Cart, which account for 22.26% and 12.13% respectively.

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.17% and 4.86% of the global online store market.

Here is a statistical breakdown illustrating the industries to which eCommerce stores belong, along with the proportions of each category. We observe that Apparel represents the industry in which most online store owners compete, capturing 18.18% of the market share. Home & Garden and Food & Drink are also popular choices among owners, ranking second and third on the list. Additionally, other noteworthy industries in eCommerce include Beauty & Fitness, Arts & Entertainment and People & Society. They hold 8.39%, 6.35% and 5.80% of the market share, respectively.

Here is a statistical breakdown showcasing the monthly sales generated on various eCommerce platforms. Custom Cart dominates the market, securing the highest portion of sales with 40.57%. Following closely behind, we have WooCommerce and Shopify, with respective sales figures of 13.38% and 12.75%. Furthermore, Magento, Salesforce Commerce Cloud and VTEX have also emerged as popular choices among customers, generating substantial product sales.

United States leads the eCommerce industry, achieving remarkable success with monthly sales of $97.65T. This solidifies its dominant market position, capturing a significant 33.02% share. Following closely behind is Canada, which achieved monthly sales of $14.45T, accounting for 4.89% of the global eCommerce market. Ranking third among the top performers is Mexico, contributing 3.24% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Australia, Ukraine and United Kingdom, as they also hold substantial market shares.

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Apparel leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 9.92%. The popularity of Computers and Home & Garden cannot be overlooked either, as they capture significant portions of the market with 7.61% and 6.82% respectively. Besides, Mass Merchants & Department Stores, Consumer Electronics and Health have emerged as notably favored products among online shoppers as well.

Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.57B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $265.41M and $203.69M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.40% of global monthly app spending.

Online store owners across different categories have varying preferences when investing in apps. The majority of app spending goes to the Apparel stores, accounting for 24.07% of monthly app expenditures. Online businesses specializing in Beauty & Fitness and Home & Garden also show enthusiasm for integrating apps, contributing $372.06M and $302.56M respectively. Business owners in the Food & Drink and Health favor app usage as well, representing 8.64% and 6.40% of the total app expenditure across all categories.

The majority of software solutions are utilized in the CMS sector, encompassing 295 tools, which represents 13.29% of the total. This dominance indicates the sector's reliance on specialized eCommerce software. In the Analytics category, there are 198 software solutions in use, accounting for 8.92% of the overall software distribution. This highlights the importance of digital tools in this area. The Page builders sector also shows significant software usage with 189 solutions, making up 8.52% of the total. This reflects the sector's adoption of technology for eCommerce activities. This distribution underscores the varying degrees of technology integration across different categories, revealing how each sector leverages eCommerce software to enhance its operations and customer engagement.

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

TikTok's eCommerce presence spans across different regions, with varying levels of adoption and participation. Among the regions we monitor, Indonesia emerges as a dominant force in terms of the number of TikTok shops, showcasing a thriving eCommerce ecosystem. Additionally, Thailand and Vietnam exhibit substantial online shop presence, accounting for 18.29% and 17.54% of the global TikTok store market, respectively. The popularity of TikTok shops is not limited to these few regions, as other notable regions such as Malaysia, United States and Philippines also contribute significantly.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.