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eCommerce Statistics for 2024

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

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Total stores by Platforms

There is a wide array of eCommerce software options accessible in the market, providing merchants with the means to establish and manage online stores. Notably, WooCommerce dominates the market, holding the largest share of 34.17%. It is trailed by Shopify and Custom Cart, which account for 20.61% and 12.17% respectively.

PlatformsStoresPercentage
WooCommerce4.26M34.17%
Shopify2.57M20.61%
Custom Cart1.52M12.17%
Wix646.46K5.18%
Squarespace285K2.28%
Bandcamp245.13K1.96%
Square Online240.23K1.92%
OpenCart217.92K1.75%
PrestaShop211.15K1.69%
Big Cartel184.35K1.48%
Others2.09M16.78%

Total stores by Region

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.47% and 4.88% of the global online store market.

RegionsStoresPercentage
United States2.82M31.20%
United Kingdom585.25K6.47%
Brazil441.41K4.88%
Germany368.01K4.07%
Canada322.06K3.56%
Australia306.58K3.39%
France266.43K2.95%
Netherlands233.31K2.58%
India223.86K2.48%
Russian Federation211.78K2.34%
Others3.26M36.07%

Total stores by Category

Here is a statistical breakdown illustrating the industries to which eCommerce stores belong, along with the proportions of each category. We observe that Apparel represents the industry in which most online store owners compete, capturing 17.76% of the market share. Home & Garden and Food & Drink are also popular choices among owners, ranking second and third on the list. Additionally, other noteworthy industries in eCommerce include Beauty & Fitness, Arts & Entertainment and People & Society. They hold 8.32%, 6.55% and 5.91% of the market share, respectively.

CategoriesStoresPercentage
Apparel1.15M17.76%
Home & Garden754.17K11.60%
Food & Drink568.45K8.75%
Beauty & Fitness540.92K8.32%
Arts & Entertainment425.49K6.55%
People & Society384.2K5.91%
Business & Industrial320.48K4.93%
Health287.66K4.43%
Sports273.26K4.20%
Jobs & Education214.94K3.31%
Others1.58M24.24%

Estimated Monthly Sales by Platforms

Here is a statistical breakdown showcasing the monthly sales generated on various eCommerce platforms. Custom Cart dominates the market, securing the highest portion of sales with 52.30%. Following closely behind, we have WooCommerce and Shopify, with respective sales figures of 8.80% and 8.70%. Furthermore, Magento, VTEX and Salesforce Commerce Cloud have also emerged as popular choices among customers, generating substantial product sales.

PlatformsEstimated SalesPercentage
Custom Cart$239.51T52.30%
WooCommerce$40.31T8.80%
Shopify$39.86T8.70%
Magento$36.71T8.02%
VTEX$35.51T7.75%
Salesforce Commerce Cloud$28.81T6.29%
OpenCart$7.97T1.74%
HCL Commerce$6.34T1.38%
NetSuite SuiteCommerce$3.45T0.75%
BigCommerce$2.51T0.55%

Estimated Monthly Sales by Region

United States leads the eCommerce industry, achieving remarkable success with monthly sales of $126.38T. This solidifies its dominant market position, capturing a significant 27.59% share. Following closely behind is Canada, which achieved monthly sales of $27.01T, accounting for 5.90% of the global eCommerce market. Ranking third among the top performers is Mexico, contributing 3.68% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Brazil, United Kingdom and India, as they also hold substantial market shares.

RegionsEstimated SalesPercentage
United States$126.38T27.59%
Canada$27.01T5.90%
Mexico$16.86T3.68%
Brazil$13.56T2.96%
United Kingdom$12.74T2.78%
India$10.53T2.30%
France$10.18T2.22%
Spain$9.49T2.07%
Australia$8.74T1.91%
Germany$8.70T1.90%

Estimated Monthly Sales by Category

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Mass Merchants & Department Stores leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 9.03%. The popularity of Apparel and Home & Garden cannot be overlooked either, as they capture significant portions of the market with 8.95% and 6.52% respectively. Besides, Computers, Consumer Electronics and Health have emerged as notably favored products among online shoppers as well.

CategoriesEstimated SalesPercentage
Mass Merchants & Department Stores$41.38T9.03%
Apparel$41.00T8.95%
Home & Garden$29.88T6.52%
Computers$28.73T6.27%
Consumer Electronics$23.01T5.02%
Health$15.77T3.44%
Autos & Vehicles$13.95T3.05%
Business & Industrial$13.85T3.02%
People & Society$11.06T2.42%
Wedding$8.98T1.96%

App Monthly Spend by Region

Online store owners across different regions have varying preferences when investing in apps. Our data reveals that United States is the leading destination for online businesses using apps, spending an impressive $1.50B per month. Online business owners in United Kingdom and Canada are also passionate about leveraging apps, with monthly app expenditure of $251.61M and $192.82M respectively. Additionally, Australia and Germany contribute significantly as well, representing a combined 8.46% of global monthly app spending.

RegionsApp SpendPercentage
United States$1.50B51.89%
United Kingdom$251.61M8.69%
Canada$192.82M6.66%
Australia$158.73M5.48%
Germany$86.01M2.97%
France$69.80M2.41%
Brazil$60.25M2.08%
India$50.18M1.73%
Netherlands$42.23M1.46%
Italy$36.01M1.24%

App Monthly Spend by Category

Online store owners across different categories have varying preferences when investing in apps. The majority of app spending goes to the Apparel stores, accounting for 24.80% of monthly app expenditures. Online businesses specializing in Beauty & Fitness and Home & Garden also show enthusiasm for integrating apps, contributing $356.92M and $286.41M respectively. Business owners in the Food & Drink and Health favor app usage as well, representing 9.07% and 6.64% of the total app expenditure across all categories.

CategoriesApp SpendPercentage
Apparel$717.95M24.80%
Beauty & Fitness$356.92M12.33%
Home & Garden$286.41M9.89%
Food & Drink$262.68M9.07%
Health$192.19M6.64%
Sports$114.57M3.96%
People & Society$84.72M2.93%
Pets & Animals$65.73M2.27%
Arts & Entertainment$61.31M2.12%
Consumer Electronics$59.74M2.06%

Total Ecommerce Software by Category

The majority of software solutions are utilized in the Ecommerce sector, encompassing 310 tools, which represents 7.46% of the total. This dominance indicates the sector's reliance on specialized eCommerce software. In the CMS category, there are 257 software solutions in use, accounting for 6.19% of the overall software distribution. This highlights the importance of digital tools in this area. The Analytics sector also shows significant software usage with 203 solutions, making up 4.89% of the total. This reflects the sector's adoption of technology for eCommerce activities. This distribution underscores the varying degrees of technology integration across different categories, revealing how each sector leverages eCommerce software to enhance its operations and customer engagement.

CategoriesStoresPercentage
Ecommerce3107.46%
CMS2576.19%
Analytics2034.89%
WordPress plugins1734.17%
Advertising1413.40%
Shopify apps1413.40%
WordPress themes1353.25%
Marketing automation1333.20%
Widgets1253.01%
JavaScript libraries1172.82%
Others2.42K58.22%

Number of TikTok Shops by Category

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

CategoriesStoresPercentage
Womenswear & Underwear14.93K5.64%
Beauty & Personal Care14.79K5.59%
Home Supplies13.58K5.13%
Menswear & Underwear13.43K5.08%
Fashion Accessories13.25K5.01%
Muslim Fashion12.95K4.90%
Food & Beverages12.62K4.77%
Phones & Electronics12.5K4.72%
Shoes12.23K4.62%
Sports & Outdoor11.89K4.50%
Others132.34K50.03%

Number of TikTok Shops by Region

TikTok's eCommerce presence spans across different regions, with varying levels of adoption and participation. Among the regions we monitor, Indonesia emerges as a dominant force in terms of the number of TikTok shops, showcasing a thriving eCommerce ecosystem. Additionally, Thailand and Vietnam exhibit substantial online shop presence, accounting for 18.29% and 17.54% of the global TikTok store market, respectively. The popularity of TikTok shops is not limited to these few regions, as other notable regions such as Malaysia, United States and Philippines also contribute significantly.

RegionsStoresPercentage
Indonesia54.28K20.52%
Thailand48.37K18.29%
Vietnam46.38K17.54%
Malaysia34.23K12.94%
United States31.29K11.83%
Philippines30.78K11.64%
UK16.38K6.19%
Singapore2.74K1.04%
Saudi Arabia24<0.01%
China Taiwan2<0.01%
Others12<0.01%

TikTok Shops GMV Amount by Category

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

CategoriesGMVPercentage
Beauty & Personal Care$2.49B22.50%
Womenswear & Underwear$1.39B12.56%
Menswear & Underwear$893.54M8.06%
Food & Beverages$759.84M6.85%
Health$600.42M5.42%
Muslim Fashion$506.00M4.56%
Home Supplies$457.50M4.13%
Phones & Electronics$430.50M3.88%
Baby & Maternity$412.59M3.72%
Shoes$403.50M3.64%

TikTok Shops GMV Amount by Region

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

RegionsGMVPercentage
Thailand$2.85B25.66%
Vietnam$2.31B20.79%
Malaysia$1.63B14.68%
Philippines$1.44B12.98%
Indonesia$1.34B12.05%
United States$853.82M7.70%
UK$603.35M5.44%
Singapore$76.07M0.69%
Saudi Arabia$24.51K<0.01%
Netherlands$658.00<0.01%

TikTok Shops Product Sold by Category

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

CategoriesSalesPercentage
Beauty & Personal Care370.09M18.65%
Womenswear & Underwear284.86M14.36%
Food & Beverages138M6.96%
Home Supplies137.47M6.93%
Fashion Accessories97.93M4.94%
Muslim Fashion96.92M4.88%
Menswear & Underwear94.9M4.78%
Baby & Maternity90.72M4.57%
Shoes77.82M3.92%
Phones & Electronics68.97M3.48%

TikTok Shops Product Sold by Region

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

RegionsSalesPercentage
Thailand512.79M25.84%
Philippines500.51M25.22%
Malaysia311.03M15.67%
Vietnam296.21M14.93%
Indonesia272.9M13.75%
United States45M2.27%
UK42.39M2.14%
Singapore3.4M0.17%
Saudi Arabia10.23K<0.01%
Netherlands68<0.01%