Customer-centricity has now become synonymous with revenue growth and business success, especially when the markets are saturated with more competition than ever before. Thanks to the COVID-19 pandemic, digital experiences have taken a 360-degree turn. Digital is no longer an option but a necessity for growing eCommerce businesses to keep their head above the water, no matter the size, industry, or audience they are catering to.
The post-COVID-19 world is all about customers and, more importantly, their experiences. Customers demand more, and only the brands that take the customer-focused strategies in their stride can survive the complexities and expectations of such a volatile market. eCommerce brands must wrap their heads around one fact: customer expectations have shifted from wanting cheaper goods to desiring a memorable and hassle-free online experience from the brands they associate with.
AfterShip and 9 other leading names in the Shopify space recently shared their valuable insights on how the customer experience will continue to evolve in 2022 and what strategies online marketers can do to enhance it.
What You’ll Learn:
Watch the webinar to hear best practices for:
- Creating and nurturing desired customer journeys
- Identifying and fixing roadblocks in the customer journey
- Delivering best-in-class customer experiences
- Creating an effective customer journey map