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BFCM 2025: Turn BFCM chaos into year-round growth
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“Having a flexible workflow system allows merchants to ‘speak’ to customers on their shopping journey and addresses their concerns without contacting support.”

Laura McQuinn

Account Executive, AfterShip

speaker laura mcquinn

“Prepare for post-BFCM operations by implementing a clear returns strategy pre-BFCM. Communicate carrier delays and disruptions to your customers”

Francesca DeCastris

Partner Manager, ShipBob

speaker francesca decastris

Key Learnings

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Automate the Return’s Experience

Automate your customer’s post-purchase experience via self-service workflows, auto approvals and easy label generation for expedited drop-offs.

Engage with Shoppers

Having a flexible workflow system allows merchants to ‘speak’ to customers on their shopping journey and addresses their concerns without contacting support.

Win-Win

Strategically distributing inventory reduces costs by keeping merchandise within shipping zones and improves inventory availability.

Prepare for Operations Early

Prepare for post-BFCM operations by implementing a clear returns strategy pre-BFCM. Communicate carrier delays and disruptions to your customers.

More Resources

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Explore the game-changing world of AI-driven personalized product recommendations, loyalty and revenues with AfterShip, Yotpo and our customer Dime Beauty!

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4 industry experts share game-changing strategies to boost your ROI and achieve recording-breaking results this peak season.

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Uncover strategies to proactively engage with customers throughout their shopping journey such as showcasing powerful UGC and personalizing communications. 

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